Saturday, April 19, 2025

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• Q It Up: What skills and/or assets are key to creating great commercial production?

• Radio Hed: Emotional Resonance Radio

• ‘Sound’ - The Forgotten Flavour Sense that Sells

• “... And Make it Real Creative!”: Just In Time For The Holidaze

• Radio Hed: Comfortable Customer Decisions

• Radio Hed: Reaching the Herd

• “... And Make it Real Creative!”: Class is in Session

• Radio Hed: Intimate Radio Commercials

• Radio Hed: Imaginary People – Truthful Commercial Stories

• R.A.P. Interview: Earl Pilkington

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - June 2000

  Production demo from interview subject, Mike "Flounder" Daly demo, KOGO-AM, San Diego, CA; plus more commercials, imaging and promos from Joel Moss, WEBN,...

Interviews

• R.A.P. Interview: Mark Driscoll

  Mark Driscoll, Mark Driscoll Productions, Hollywood, California by Jerry Vigil  Like many, Mark Driscoll started his broadcast career as a teenager. He...

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