Sunday, April 20, 2025

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• R.A.P. Interview: Phylis West Johnson, Ph.D.

• "...And Make It Real Creative!": The Season of the Switch

• Radio Hed: PSAs: Burdens or Opportunities?

• The Producer's VU: Shire Of Dardanup RoadWise

• Radio Hed: Four Step Spot Creation

• Radio Hed: Can Satire Sell?

• Q It Up: What music libraries do you use for commercial production?

• The Monday Morning Memo: Identity, Purpose and Adventure

• Selling the Creative

• Radio Hed: Build Your Commercial Campaign as a Continuing Story

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - September 1996

  Imaging and promo demo from interview subject Matt Kelley @ KXTJ/KQQK Houston; and more creative commercials and promos from Kurt Schenk @ WMAX...

Interviews

• R.A.P. Interview: Jim Conlan & Bill West

  Jim Conlan & Bill West, Radio Works, Houston, Texas by Jerry Vigil  It’s no secret that radio is rapidly going through some major changes, and we’re...

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