Sunday, April 27, 2025

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• R.A.P. Interview: Mark Margulies

• Radio Hed: Structuring Problem-Solution Commercials

• The Monday Morning Memo: On What Will You Shine Your Spotlight of Words?

• "...And Make It Real Creative!": Get Over Yourself

• Radio Hed: Pull the Radio Listener Along

• Three Guaranteed Effective Commercial Copywriting Hacks

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• R.A.P. Interview: Tim Burt

• "...And Make It Real Creative!": Taking Out the Garbage

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - March 1995

  The biggest RAP Cassette of the year, featuring the Finalists of the 5th Radio And Production Awards featuring winners Peter Kukura, Eric Chase,...

Interviews

• R.A.P. Interview: Thom Streich

  Thom Streich, Production Director, WBEN-AM/WMJQ-FM, Buffalo, NY by Jerry Vigil Many Production Directors are former jocks with a flair for...

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