Wednesday, April 16, 2025

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• R.A.P. Interview: Mark Margulies

• Radio Hed: Structuring Problem-Solution Commercials

• The Monday Morning Memo: On What Will You Shine Your Spotlight of Words?

• "...And Make It Real Creative!": Get Over Yourself

• Radio Hed: Pull the Radio Listener Along

• Three Guaranteed Effective Commercial Copywriting Hacks

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• R.A.P. Interview: Tim Burt

• "...And Make It Real Creative!": Taking Out the Garbage

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

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Audio

• The R.A.P. Cassette - June 1999

  Production demo from interview subject, Mark Driscoll, Mark Driscoll Productions, Hollywood, CA plus more imaging, promos and commercials from Vito...

Interviews

• R.A.P. Interview: Gary Moore

  Gary Moore: Program Director, K9-FM, Redding, California, "Small Market Production at its Best" by Jerry Vigil The story is familiar in many ways. A...

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