Wednesday, April 16, 2025

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• Radio Hed: Rough Edges In Your Commercial Are Like Audio Velcro™

• R.A.P. Interview: Bill Schultz

• Radio Hed: Client’s Personal Stories Touch Listeners

• 7 Steps To Mercury

• R.A.P. Interview: Colin McGinness

• Radio Hed: Commercial Hooks Catch Customers

• Radio Hed: Start Your Commercial Story in the Middle

• R.A.P. Interview: Dave Cockram

• R.A.P. Interview: Gary Michaels

• Radio Hed: Familiar Story Formats for Commercials

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

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Audio

• The R.A.P. Cassette - August 1991

  We open up side A with some Power 99 production from this month's interviewee, Creative Director Keith Eubanks. On cut 2, WYNU raids a tanning salon and...

Interviews

• R.A.P. Interview: Marice Tobias

  Marice Tobias, "Voice-over Coach of the Pros", Los Angeles, CA by Jerry Vigil She is indeed the voice-over coach of the pros. Her clients are some...

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