Friday, April 18, 2025
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R.A.P. Interview: Heikki Wichmann
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Radio Hed: Social Proof
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Radio Hed: Authority & Association
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Radio Hed: The Billboard Test
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Q It Up: How are you dealing with the challenge of being creative in 10 or 15 seconds?
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Radio Hed: Monroe’s Motivated “Radio” Sequence
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R.A.P. Interview: Terry Phillips
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Radio Hed: Fill the Marketing Funnel
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Radio Hed: The Power of the Guarantee
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Q It Up: What was the last commercial you heard or saw that left an impression on you?
Page 14 of 33
Audio
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The R.A.P. Cassette - October 2000
Production demo from interview subject, Matt Wolfe, XM Radio, Washington, DC; plus more imaging, commercials and promos from Dan Osborne, WNOU-FM,...
Interviews
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R.A.P. Interview: Renaud Timson
Renaud Timson, Creative Director, CHEZ-FM, Ottawa, Ontario, Canada It's been said many times before, that a great promo or commercial begins with a...
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