Saturday, April 19, 2025

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• Radio Hed: Client Prep. 101 - How to Prepare Your Client to Do Good Radio

• R.A.P. Interview: Steve Wein

• Radio Hed: Deconstruction

• Radio Hed: The Secret Life of Clients

• R.A.P. Interview: John Pallarino

• Radio Hed: Feel, Felt, Found

• Radio Hed: Parity Advertisers Aren’t All Alike

• R.A.P. Interview: Susanna K. Hutcheson

• Radio Hed: The 8 Criteria of Persuasion

• R.A.P. Interview: Jay Rose

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - February 2000

  Production/VO demo from interview subject, Jim Cutler at Jim Cutler Creative Radio/TV, Inc., Cutchogue, NY; plus more commercials, promos and...

Interviews

• R.A.P. Interview: Bill Schultz

  Bill Schultz, Production Director, WYNY-FM, New York, NY by Jerry Vigil This month's RAP Interview takes us to the nation's number one market for an...

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