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• “Hooks, First Lines and Scene Setters” e-book for Radio Copywriters

• Production 512: USP Categories For Most Any Client

• Your Imaging is a Commercial. Get Over It.

• Production 512 - A Beginner’s Guide To Copywriting

• R.A.P. Interview: Abe Udy, Abes Audio, Tasmania, Australia

• R.A.P. Interview: Tim Burt

• Radio Hed: Commercials Can Amplify Your Advertiser’s Search Results

• Radio Hed: Getting Commercials to Sound Like Real People

• Radio Hed: Ten Suggestions for Spec. Commercial Success

• Radio Hed: Uncertainty and Probability in Commercial Approaches

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - October 1990

  Welcome to the 21st Cassette since we started it in February of '89! We begin side A with a collection of work from Tom Versen, Production Director...

Interviews

• R.A.P. Interview: Johnny George

  Johnny George, Production/Imaging Director, WNAP-FM, Indianapolis, Indiana How many successful Production Directors do you know who started out as...

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