“Hooks, First Lines and Scene Setters” by Earl Pilkington is a 319-page e-book for radio copywriters that will inspire, unclog writers block, and conquer dreaded deadline demons. The book is being offered for a limited time for free through August 31, after which the price will be $15.99.
With 25 different business categories, there are at least 101 hooks, first lines and scene setters in each category for a total of almost 3,000 first lines for radio commercials in this one volume alone.
For example, do you need to write a script for:
Auto Repairers? Pages 26 to 28 could fix a problem with your script.
Printers or printing services? Pages 72 to 75 will set you up for success.
Education business services? The lines on pages 77 to 81 might teach you a thing or two.
Home furnishings and home improvements? Build your script around an idea from the lines on pages 171 to 181.
And Real Estate services? Pages 281 to 290 will be your new home.
“While great radio ads are a result of inspiring and great scripts... sometimes… it really is very hard just to get started, to come up with an idea, any idea at all, for that first line. So, I encourage people to flick around and see what inspires them from other sections to start writing, tell a client’s story and sell,” says Earl.
“All lines have been taken from my personal archive of almost 40 years of scripts written here in Australia and as a freelancer. Some are very basic, those are the ones for when you get really stuck, others are ‘out there strange’ and very left of centre. Try them out for size and see if they spark something creative in you.”
While it’s free to download now, on the first of September the e-book will be available for $15.99. Earl adds, “Copywriters like us, who work in commercial radio - don't get paid a lot - and for the cost of 2 regular coffees per copy – these e-books should help to inspire both new radio people and old. At least - that's the plan.”
This will be the first in a series of books for Radio Copywriters… copywriters who work in promotions, on-air and in sales. Download your free copy now through August 31 at www.radiocopywriters.com.
