Most of the interns I ever had the (mostly) pleasure of working with over the years came to Z100 from college, although a few were still in high school. In the off-chance that some of you are gearing up for interns either for the summer or next fall, I thought it might help to pass along an experience that I am going through right now. It might seem a little off-topic, but it does tie in quite well.

Once, a client insisted that I voice all of his radio ads, refused to use anyone else. Once he made his Rep bump a schedule because I was on vacation and someone else was going to have to voice his ads -- that’s how committed he was to my voice. Frankly, I thought he should be committed; who in their right mind would like MY voice?

The Q It Up panel takes on this Q: What are radio stations doing to keep up with the ever growing demands that exist to be in a million places at once?  Who is shooting Facebook Live videos in your station?  Do you have Web and Graphic Design designated people operating under your roof now, or are you still outsourcing?  How are you handling Social Media in-house?  What's your system at the moment, and how do you anticipate it growing?

1. Prepare before you meet with your client: a) Gather background info – Google for insights into the lives of their customers, industry trends, specific local challenges. b) Visit & “secret shop” their store or website. c) Talk to customers, staff. d) Analyze the competition – web site, ads.