Think of Production Rule #1 in terms of color vs. black and white. Color is emotional. Black and white is not. Numbers and addresses are NOT emotional, they are intellectual. Every word you use in a promo or commercial should be in glorious, living color. To be truly effective, your production needs to pull at the heartstrings, lift the spirit, make the heart skip a beat or make the eyes tear up.
Award winning promo from Colin McGinness at UKRD Group, Bristol, UK; plus more promos, imaging and commercial work from Jerimiah Busniak, Southern Cross Austereo, S. Melbourne, Australia; Josh R, WBBM-FM/B96, Chicago, IL; Deborah Hopkins, KOOL/KFUN, Kitchener-Waterloo, ON; Mark Murphy, fiveAA, Adelaide, SA, Australia; Garry "D", KNIX/KESZ, Phoenix, AZ; Matt Fogarty, Island Radio, Nanaimo, BC and more!
Commercial work from interview subject, Rod Schwartz at Grace Broadcast Sales/KHTR/KQQQ, Pullman, WA; plus more commercials, promos and imaging from Matt Wallace, CHWK-FM, Chilliwack, BC; Josh R., B96, Chicago, IL; JJ Elliott, Harvard Broadcasting, Regina, SK; Ron Tarrant, Roger's Broadcasting, Calgary, AB; Alan Peterson, Radio America Network, Washington, DC and more!
Audio from the Finalists of the 22nd Radio And Production Awards, including winning audio from siDesHoW Mike Andersen, Triple M, Sydney, Australia; Aussie Moore, Southern Cross Austereo, Bunbury, Australia; Ross McIntyre, GRM Communications, Victoria, BC; Paul Sakalas, Cash By Creative/KHTK, Wadsworth, OH; Michael J. Popil, Rogers Radio, Vancouver, BC; J. Calnan, Newcap Radio, Halifax, NS; Jim Van Dusen, Astral Radio, Winnipeg, MN; and John D. Masecar, Astral Radio, Vancouver, BC!
The 2012 RAP Awards Best of the Rest Part 1 featuring Commercials from Andy Berkowitz, Forever Broadcasting, Hollidaysburg, PA; Chuck Archer, WBQB-FM, Fredericksburg, VA; Ryan Keith, Zimmer Radio, Hays, KS; Carla Johnson, Island Radio/Jim Pattison Broadcast Group, Nanaimo, BC; Kyran Mountain, L.A. Radio Group, Red Deer, AB; Jamie Ellard, Astral Radio, Vancouver, BC; Mark Murphy, DMG Radio/FIVEaa, Adelaide, SA, Australia and more!
The 22nd RAP Awards Best of the Rest Part 2 as we spotlight Feature Productions and Promos from Anthony McNutt, Newcap Radio, Halifax, NS; Colin McGinness, UKRD, Bristol, UK; Mike Johnson, Dakota Broadcasting, Aberdeen, SD; Kieran Bell, The Radio Network, Auckland, New Zealand; Harry Legg, Benztown Branding USA, Burbank, CA; Joe Meinecke, Saga Communications, Milwaukee, WI and more!
Production sampler from interview subject Jim Van Dusen at Astral Radio, Winnipeg, MB; plus more imaging, promos and commercials from Rod Schwartz, Grace Broadcast Sales, Pullman, WA; Dave Cockram, Rogers Radio, Vancouver, BC; Richard Stroobant, SAIT – School of ICT, Calgary, AB; Docc Andrews, CJJR/CKPK, Vancouver, BC; Josh R., WBBM-FM, Chicago, IL; Jerimiah Busniak, Southern Cross Austereo, South Melbourne, Victoria, Australia and more!
Specialist British loudspeaker drive unit and complete sound reproduction system manufacturer ATC is proud to announce availability of its SCM12i Pro passive monitor, an adaptation of its SCM12 Pro compact, high-performance, two-way passive studio monitor released in September 2016, (re)designed for simple installation into recording, post-production, broadcast, and film studios of all shapes and sizes.
Audio-Technica announced the introduction of its ATH-M50xBT wireless over-ear headphones, which bring Bluetooth wireless technology to one of the world’s most acclaimed pro audio and consumer headphones.
Having recently made (sound) waves with its passive CLA-10TM effectively bringing ‘back’ to market an iconic studio reference monitoring mainstay, affordable high-quality audio products producer Avantone Pro is proud to announce availability of its complimentary CLA-200 Studio Reference Amplifier — a classically-designed Class A/B amplifier (also developed in close collaboration with GRAMMY Award-winning mix engineer Chris Lord-Alge, to whom it not only owes its ‘initials’ but also its very existence).
Roland Virtual Sonics announces the addition of the iconic JX-3P to Roland Cloud’s Legendary series. Originally released in 1983, the JX-3P was one of the earliest programmable preset polyphonic synthesizers and Roland’s first MIDI-equipped machine.
Waves Audio introduced the Waves Abbey Road TG Mastering Chain plugin. Developed together with Abbey Road Studios, the TG Mastering Chain plugin is a modular mastering chain plugin modeled after the EMI TG12410 Transfer Console used in all Abbey Road's mastering suites since the early '70s to this day.
Roland announces the VT-4 Voice Transformer, a powerful new effects processor for manipulating the human voice. Compact and easy to use, the VT-4 allows the user to connect a microphone and quickly craft unique vocal sounds with performance-oriented controls. Harmony, vocoding, pitch shifting, hard tuning, ambience, and other high-quality effects are available, providing everything from subtle augmentation to radical transformation. Battery-powered and ready to travel, the VT-4 is a must-have companion for singers, DJs, web broadcasters, and all those who use their voice in a creative application.
By Dave Foxx
As I sit down to write this, I am still exhausted from my two week Imaging Production Show tour to Florida and Holland. I know, it sounds like real hardship duty, but somebody had to do it and well… damn it, it was my turn.
September 28 and 29 I was in Miami for the ReelMIX 2016 ...
O-Sense
