For as long as this publication has been around, so has the desire of many radio production people to leave their jobs behind and start their own production business. No two stories are alike, but they all have common threads that lead to successful outcomes. Abe Udy’s story is a perfect example. Starting as a teenager in Australian radio, he’s now living the entrepreneurial dream at Abes Audio in Tasmania, Australia. Abe shares his story and offers advice for those with the same dream.

Last month I wrote a ‘Beginner’s Guide to Reverb’, but realized, once it was posted, that I really didn’t give you much in the way of practical application. So THIS month I’m gonna try to remedy that with some tips and tricks. The upshot of my advice last time was, “just play with it until it sounds right.” Not my best effort. This one will hopefully make all that better.

Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that.

For those who may not know, in 1989, Radio And Production began collecting audio from producers worldwide and presenting it on the monthly “RAP Cassette”, which eventually became the “RAP CD”. The collection of audio represents a history of radio production over 26 years and features promos, commercials, imaging and more from some of the greatest and most creative radio production people our industry has ever known.