“Which is the BEST DAW?” Steve Jobs settled this argument best when he said, “It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not.” It’s the individuals in question who make the difference, not the gear. Thus I write a lot more about the process rather than the processing. To that point, I think it might prove helpful for you to understand how I came to think the way I think. Who were the influences in my life that helped carve my professional credentials?

This is what I was taught to engage a listener. Catch their ear. They hear a ton of radio ads in the course of their time listening. How is your ad going to stand out from all the other locally produced ads from your competitors?