Nine audio and production pros explain how they would spend $3000 to build a home studio designed for professional work, from voiceover to multi-track production. Excellent tips on computer configurations, software, mics, mic processors, and more.

Writing is arguably one of the most important processes in creating Radio Imaging and Creative Audio. Can you imagine your favourite Movie or TV Show with a bad script? You are more than likely not going to stick around. It will get a negative reaction from the viewer and they won’t watch it again.

Who uses their brain the most? What is its overall purpose? Where would you like your brain to take you in your career? How does the brain work? When is the brain most creative?

Laugh therapy works because the brain can't tell if we're laughing for real or faking it. That may be why ads with smiling faces get better results than the same advertising content using serious or unhappy faces. Subconsciously we think we’ll be smiling too when we use the product or service advertised.

"It occurred to me that the very best imaging and commercial producers in this business are a lot like Gordon Ramsay, Bobby Flay and Wolfgang Puck…legendary to fans of culinary wizardry. So many of the rest of us are a lot more like Taco Bell, Chick-fil-A, and McDonalds…"

 What type of sound effects do you use in commercials to trigger emotions, memories and hunger in your listeners?