Let’s start with a definition. Unique Selling Proposition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.   – Entrepreneur Encyclopedia

Nothing better than a story of a radio production director leaving the corporate radio gig to find success out on his or her own. Tim Burt has one of those stories. We get the lowdown on the success he's finding sharing what he knows about “radio advertising that works” with anyone in the world that will listen. He’s also recently written two books on the subject. We pick his brain on this and more in our second visit with Tim Burt.

There are thousands of good voice over talent who spend time in recording booths around the world everyday. Narrations, commercials, promos, audio books, on-hold messages and more; there’s seemingly no end to the audio content being created. But what seperates a good voice over from a great voice over?