When I first started working creative at Z100, deadlines were the absolute bane of my existence. My studio often felt like a pressure cooker, full of boiling hot oil with ME bathing in it as the entree.

Determining the status of the characters (any of the voices) in a radio commercial can give it focus, help define the relationships and make it more interesting. This is an application of a principle from improv.

...status is based on real or perceived threat, but not just from people.  Any one of us can experience low status in regard to an object, environment, emotion or situation. What could threaten members of the audience for your advertiser?