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Dave Foxx added a new comment in Production 512: USP Categories For Most Any ClientThanxx Andrew!
Fast as the burnout was, I'm STILL hearing it a lot, though it's getting better as the country opens up again. Since I finished this column 2 weeks ago, I've been categorizing spots and promos as I hear them, trying to see if there's an important USP I might've missed, but so far...MoreThanxx Andrew!
Fast as the burnout was, I'm STILL hearing it a lot, though it's getting better as the country opens up again. Since I finished this column 2 weeks ago, I've been categorizing spots and promos as I hear them, trying to see if there's an important USP I might've missed, but so far the list is holding up pretty well. Now I kind of wish I had worked on a list a long time ago. HA!Post is under moderationStream item published successfully. Item will now be visible on your stream.
Producer's Market
Archive Audio
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February 2, 1991
Welcome to the audio portion of our program. We open side A with work from Joel Moss/WEBN, Cincinnati. These are samples of the promos Joel writes about in this month's Tips & Techniques section. Stations everywhere altered programming to some degree to deal with the war, so most of side A consists ...
