Saturday, April 19, 2025

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• The Commercial Chronicles: Whose Voice Is That? Wait! It’s Mine!

• Radio Hed: How to Make Radio Testimonials Work

• The Commercial Chronicles: When Clients Voice Their Own Spots, aka Kill Me Now!

• The Monday Morning Memo: Cost of Advertising: 2 Cents a Week

• Radio Hed: Stan The Man Inspiration from Stan Freberg (8/7/26 - 4/7/15)

• The Commercial Chronicles: Rejection

• R.A.P. Interview: Darren Scott

• Creativity On Call

• Radio Hed: Emotional Radio Makes Uncommon Sense

• The Commercial Chronicles: He’s baaaaaaaaack!

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. CD - November 2008

  Production demo from interview subject Brad Lane at KSTP AM1500, St. Paul-Minneapolis, MN; plus commercials, promos and imaging from Craig Jackman,...

Interviews

• R.A.P. Interview: Tom Versen

  Tom Versen, Director of Production and Creative Services, Sirius Satellite Radio, New York, NY by Jerry Vigil  The new year is here. So is the new...

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