Tuesday, April 22, 2025

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• Radio Hed: The Right Way to Do Audio Headlines in Commercials

• Q It Up: "The music too loud in my commercial!"

• Radio Hed: Your Client’s Personality

• Radio Hed: Threshold Resistance – A Key Factor in Commercial Response

• Radio Wordsmiths - Who Are You Writing For?

• The Commercial Chronicles: How Things We Never Thought Would Change, Changed - Part 1

• Q It Up: Do you have copy deadlines for the salespeople?

• The Commercial Chronicles: Oh, Those Calendar Events!

• Radio Hed: Cause Marketing Helps Clients and the Community

• Q It Up: How many spots and promos does your department produce in an average week?

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - December 1994

  Production demo from interview subject, Lonnie Perkins @ WIBC Indianapolis; plus loads more from Bob Lawson/WJMK Chicago, Tom Woerner/WFOX Atlanta,...

Interviews

• R.A.P. Interview: Adam Burgess

  Adam Burgess, Network Imaging Producer, The One Network, Bristol, United Kingdom By Jerry Vigil As the regular stream of contributions for the RAP...

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