Saturday, March 22, 2025

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• R.A.P. Interview: CJ Goodearl

• The Monday Morning Memo: The Big Secret of Great Ads

• Radio Hed: Breaking Writer’s Block with Headlines and End Lines

• Kill Wimpy Copy!

• Radio Hed: Go Another Way With That Commercial

• R.A.P. Interview: Langley Gerrard

• Consumers Question Effectiveness of Traditional Ads, Tout Content as Buying Influencer

• Radio Hed: Brand the Advertiser with Hope

• The Monday Morning Memo: Statistics versus Stereotypes

• Radio Hed: Keep Engaging Your Listeners throughout the Commercial

Page 7 of 33

Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - July 1995

  Production Demo from Steve Martin @ BBC Radio Scotland; plus hots spots and promos from Hal Knapp @ Z100 NY, Deborah Hopkins and Pat White @ WIL St....

Interviews

• R.A.P. Interview: Rich Van Slyke

  Rich Van Slyke, Production Director, WKLS-FM, Atlanta, GA by Jerry Vigil This month's interview takes us to the 12th ranked Atlanta market and top...

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