Wednesday, April 16, 2025

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• R.A.P. Interview: CJ Goodearl

• The Monday Morning Memo: The Big Secret of Great Ads

• Radio Hed: Breaking Writer’s Block with Headlines and End Lines

• Kill Wimpy Copy!

• Radio Hed: Go Another Way With That Commercial

• R.A.P. Interview: Langley Gerrard

• Consumers Question Effectiveness of Traditional Ads, Tout Content as Buying Influencer

• Radio Hed: Brand the Advertiser with Hope

• The Monday Morning Memo: Statistics versus Stereotypes

• Radio Hed: Keep Engaging Your Listeners throughout the Commercial

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Audio

• The R.A.P. Cassette - March 1995

  The biggest RAP Cassette of the year, featuring the Finalists of the 5th Radio And Production Awards featuring winners Peter Kukura, Eric Chase,...

Interviews

• R.A.P. Interview: Brian Price

  Brian Price, Creative Services Director/Assistant Program Director, WDVE-FM, Pittsburgh, Pennsylvania You can’t talk about monster, heritage rock...

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