Friday, April 18, 2025

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• Radio Hed: Who’s Doing The Heavy Lifting In Your Commercial?

• Radio Hed: Turn Your Commercial Client’s “Disadvantages” Into Advantages

• Radio Hed: Ernest Hemingway on Writing Radio Commercials

• R.A.P. Interview: Jim Van Dusen

• Words and Voices, the Art of Persuasion

• Radio Hed: Which Are Better Commercial Motivators, Needs or Wants?

• R.A.P. Interview: Rod Schwartz - Part 2

• R.A.P. Interview: Rod Schwartz - Part 1

• Radio Hed: Commercial Status Seekers – Part 2

• An Anonymous Open Letter to Direct Advertisers Everywhere…

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - August 2000

  Radio imaging, promos and commercials from Todd Manley, WGN, Chicago, IL; James Stodd, Red Dragon FM, Cardiff, UK; Don Elliot, KFI/KOST, Los...

Interviews

• R.A.P. Interview: Johnny George

  Johnny George, Production/Imaging Director, WNAP-FM, Indianapolis, Indiana How many successful Production Directors do you know who started out as...

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