Tuesday, April 01, 2025

Q It Up: What skills and/or assets are key to creating great commercial production?

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Commercial ProductionQ It Up: What skills and/or assets are most important when it comes to cranking out great commercial production? What tools and/or expertise do you find key to being able to turn out effective commercials that keep the audience tuned in and clients coming back? Feel free to add any further comments you have on the subject.

Headlines

Audio

  • The R.A.P. Cassette - June 1995

    Production demo from interview subject, Bill Schultz @ WYNY New York; plus imaging and commercials from Patrick O’Regan @ Corks 96FM Ireland, Brian...

Interviews

  • R.A.P. Interview: Neil Holmes

    Neil Holmes, Voice Creative, Charlottesville, VA By Jerry Vigil Though it seems most of the initial effects of consolidation should be behind us by now, there...