Sunday, September 08, 2024

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• Radio Hed: Four Step Spot Creation

• Radio Hed: Can Satire Sell?

• Radio Hed: Build Your Commercial Campaign as a Continuing Story

• Radio Hed: Breaking Writer’s Block with Headlines and End Lines

• Radio Hed: Go Another Way With That Commercial

• Radio Hed: Brand the Advertiser with Hope

• Radio Hed: Keep Engaging Your Listeners throughout the Commercial

• Radio Hed: Structuring Problem-Solution Commercials

• Radio Hed: This May Not Be for You

• Radio Hed: For Select Advertisers - Be Blunt in Your Commercials

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Headlines

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Audio

• The R.A.P. Cassette - December 1994

  Production demo from interview subject, Lonnie Perkins @ WIBC Indianapolis; plus loads more from Bob Lawson/WJMK Chicago, Tom Woerner/WFOX Atlanta,...

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