Monday, March 31, 2025

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• Radio Hed: Imaginary People – Truthful Commercial Stories

• Radio Hed: How to Make a Client’s List of Items Work in a Commercial

• Radio Hed: The Right Way to Do Audio Headlines in Commercials

• Radio Hed: Your Client’s Personality

• Radio Hed: Threshold Resistance – A Key Factor in Commercial Response

• Radio Hed: How To Create An Effective Commercial And Keep Your Client Happy (A Recipe for Stone Soup)

• Radio Hed: Be Careful How You Seed the Imagination

• Radio Hed: Two Paths to a Successful Commercial

• Radio Hed: Cause Marketing Helps Clients and the Community

• Radio Hed: How to Make Radio Testimonials Work

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Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. CD - November 2002

  Production demo from interview subject, Rob Johnston, Corus Radio, Toronto, ON; plus more great commercial and promo work from Roger Clark, KCMS-FM,...

Interviews

• R.A.P. Interview: Mark Margulies

  Mark Margulies, President, BENMARadio, Inc., Denver, CO Does your station understand the value of a good copywriter? Does your station even have a...

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