Monday, March 31, 2025

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• Radio Hed: Story Forms for Radio Writers: The Parable

• Radio Hed: One Voice Dialogue Can Save Your Commercial

• Radio Hed: Who’s Doing The Heavy Lifting In Your Commercial?

• Radio Hed: Turn Your Commercial Client’s “Disadvantages” Into Advantages

• Radio Hed: Ernest Hemingway on Writing Radio Commercials

• Radio Hed: Which Are Better Commercial Motivators, Needs or Wants?

• Radio Hed: Subtract to Seduce: “Bob Newhart” Your Commercials

• Radio Hed: Clairvoyant Copywriting

• Radio Hed: Helping In Home Services Clients Succeed on the Radio

• Radio Hed: Commercial Status Seekers – Part 2

Page 8 of 25

Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - July 2000

  Production demo from interview subject, Keith Smith Demo, KRTH-FM, Los Angeles, CA; plus more imaging, promos and commercials from Mike Mlazgar,...

Interviews

• R.A.P. Interview: Darren Scott

  Darren Scott, Director of Creative Services, Vista Ideas Group, Vista Radio, Kelowna, BC Vista Radio recently took a huge step in modifying the...

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