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• Radio Hed: 180 Degrees of Separation

• Radio Hed: Scarcity

• Radio Hed: Social Proof

• Radio Hed: Authority & Association

• Radio Hed: Positioning

• Radio Hed: The Billboard Test

• Radio Hed: Artificial Deadlines

• Radio Hed: Monroe’s Motivated “Radio” Sequence

• Radio Hed: Hope

• Radio Hed: Lessons from Neiman Marcus

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Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - June 1994

  Production demo from interview subject Mary Collins of Knight Quality Creative Services; plus big work from great names like Larry Whitt, Mark...

Interviews

• R.A.P. Interview: Adam Burgess

  Adam Burgess, Network Imaging Producer, The One Network, Bristol, United Kingdom By Jerry Vigil As the regular stream of contributions for the RAP...

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