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• Radio Hed: Pull the Radio Listener Along

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

• Radio Hed: Who Is Your Commercial Talking To?

• Radio Hed: Don’t Do It Yourself

• Radio Hed: Stop The “I Should Hope So” Responses to Your Commercials

• Radio Hed: Rough Edges In Your Commercial Are Like Audio Velcro™

• Radio Hed: Client’s Personal Stories Touch Listeners

• Radio Hed: Commercial Idea - Make My Dream(s) Come True

• Radio Hed: Commercial Hooks Catch Customers

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Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. CD - May 2004

  Demo from interview subject, Jim Hausfeld, Clear Channel, Dayton, OH; plus more "Best of the Rest" from the 14th RAP Awards featuring entries from Jason...

Interviews

• R.A.P. Interview: Yaman Coskun

  Yaman Coskun, Creative Director/Sales, Clear Channel, Washington, D.C./Baltimore By Jerry Vigil When you’re truly passionate about this business, it...

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