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• Radio Hed: Pull the Radio Listener Along

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

• Radio Hed: Who Is Your Commercial Talking To?

• Radio Hed: Don’t Do It Yourself

• Radio Hed: Stop The “I Should Hope So” Responses to Your Commercials

• Radio Hed: Rough Edges In Your Commercial Are Like Audio Velcro™

• Radio Hed: Client’s Personal Stories Touch Listeners

• Radio Hed: Commercial Idea - Make My Dream(s) Come True

• Radio Hed: Commercial Hooks Catch Customers

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Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - March 1994

  The 4th Radio And Production Awards Finalists [These finalists were presented on the March 1994 R.A.P. Cassette, and R.A.P. Members voted for their...

Interviews

• R.A.P. Interview: Ty Ford

  Ty Ford, Audio ● Video ● Words, Baltimore, Maryland By Jerry Vigil The original “Production Rat.” Depending upon how far back YOU go, you may...

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