Wednesday, September 27, 2023

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• Radio Hed: Potential Customers: “Don’t Surprise Me.”

• Radio Hed: Commercials Can Amplify Your Advertiser’s Search Results

• Radio Hed: Getting Commercials to Sound Like Real People

• Radio Hed: Ten Suggestions for Spec. Commercial Success

• Radio Hed: Spec. Spots - How to Sell Ideas to Clients

• Radio Hed: Analyze Your Client's Competition

• Radio Hed: Uncertainty and Probability in Commercial Approaches

• Radio Hed: Radio Repackaging

• Radio Hed: Abe Maslow - Ad Guy

• Radio Hed: Character P.O.V. in Commercials

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Headlines

The Monday Morning Memo: The Video Game of Life

Super Hi-Fi Unveils A.I. Tool For Voice Production Mastering

Voiceover

• The Commercial Chronicles: When Clients Voice Their Own Spots, aka Kill Me Now!

  There are few things more horrifying in our business than the times we have to work directly with the client. No middleman. No buffer. No net....

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