Friday, April 18, 2025

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• Radio Hed: Potential Customers: “Don’t Surprise Me.”

• Radio Hed: Commercials Can Amplify Your Advertiser’s Search Results

• Radio Hed: Getting Commercials to Sound Like Real People

• Radio Hed: Ten Suggestions for Spec. Commercial Success

• Radio Hed: Spec. Spots - How to Sell Ideas to Clients

• Radio Hed: Analyze Your Client's Competition

• Radio Hed: Uncertainty and Probability in Commercial Approaches

• Radio Hed: Radio Repackaging

• Radio Hed: Abe Maslow - Ad Guy

• Radio Hed: Character P.O.V. in Commercials

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. CD - August 2001

  Commercials, promos and imaging from Andrew Frame, Renda Broadcasting of Southwest Florida; Daryl Bolton, CJSD-FM, Thunder Bay, ON; Stephen Mills, KPAM,...

Interviews

• R.A.P. Interview: Tom Richards

  Tom Richards, B101.1/WBEB-FM, Philadelphia, Pennsylvania by Jerry Vigil  There’s no denying that some of the most stimulating production comes from...

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