Tuesday, March 18, 2025

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• Radio Hed: Potential Customers: “Don’t Surprise Me.”

• Radio Hed: Commercials Can Amplify Your Advertiser’s Search Results

• Radio Hed: Getting Commercials to Sound Like Real People

• Radio Hed: Ten Suggestions for Spec. Commercial Success

• Radio Hed: Spec. Spots - How to Sell Ideas to Clients

• Radio Hed: Analyze Your Client's Competition

• Radio Hed: Uncertainty and Probability in Commercial Approaches

• Radio Hed: Radio Repackaging

• Radio Hed: Abe Maslow - Ad Guy

• Radio Hed: Character P.O.V. in Commercials

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Headlines

Monday Morning Memo: Media Measurement Mistakes, ch. 2

Study: Nielsen PPM Qualifier Change Leads to Radio Audience Growth

Digital Consoles Have Marked an Important Turning Point

FCC’s Simington Says Days of Deregulation Are Ahead For Radio

Cruz: ‘We Will Put the AM Radio Act on President Trump’s Desk’

’It’s All I Ever Read!’ (Or ‘Making Better Listener Promos’)

Audacy Lays Off Hundreds In Major Post-Bankruptcy Cuts

Tascam Introduces Free Audio File Manager Software

Audio

• The R.A.P. CD - March 2004

  Finalists of the 14th Radio And Production Awards, featuring winning audio from  Ryan Stockert, VIBE 98-5, Calgary, AB; Bryan Young, KCGQ-FM, Cape...

Interviews

• R.A.P. Interview: Scott Muller

  Scott Muller, Manager of Group Programming Production, GWR Group, Bristol, United Kingdom by Jerry Vigil  In recent months, we’ve touched on the idea of...

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