Monday, April 21, 2025

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• “...And Make it Real Creative!”: The Long Good-bye 5/6: Music

• “… And Make it Real Creative!”: The Long Good-bye 4/6: Audio

• “… And Make it Real Creative!”: The Long Good-bye 3/6: Voices

• “… And Make it Real Creative!”: The Long Good-bye 2/6: Words

• “… And Make it Real Creative!”: The Long Good-bye 1/6: The Beginning of the End

• “... And Make it Real Creative!”: When Wrong is Right

• “... And Make it Real Creative!”: Just In Time For The Holidaze

• “... And Make it Real Creative!”: Copywriting - Let’s Begin

• “... And Make it Real Creative!’: Attack of the Digital Revenue Gobblers

• “... And Make it Real Creative!”: The Road Home

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - December 1997

  Production demo from interview subject, Howard Hoffman/KABC-AM, Los Angeles, CA; plus more promos, commercials and imaging from Ross McIntyre/100.3 the...

Interviews

• R.A.P. Interview: Hamish McLean

  Hamish McLean, Urban Radio, Luton, Bedfordshire, United Kingdom By Jerry Vigil This month’s RAP Interview takes a long overdue trip across the pond...

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