Friday, March 28, 2025

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• The Monday Morning Memo: The Big Secret of Great Ads

• "...And Make It Real Creative!": Hard Knocks U

• Radio Hed: Breaking Writer’s Block with Headlines and End Lines

• Kill Wimpy Copy!

• Radio Hed: Go Another Way With That Commercial

• R.A.P. Interview: Langley Gerrard

• Consumers Question Effectiveness of Traditional Ads, Tout Content as Buying Influencer

• Radio Hed: Brand the Advertiser with Hope

• Five More Words and Phrases We Could Do Without in Radio

• The Monday Morning Memo: Statistics versus Stereotypes

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Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - April 1995

  Production Demo from interview subject Rich Boerner @ WTKS Orlando, plus a commercial demo from interview subject Scott Bourne @ 30:60 Productions...

Interviews

• R.A.P. Interview: Jay Rose

  Jay Rose, Proprietor, Digital Playroom, Boston, Massachusetts Jay Rose started like many of us do, in high school, with dreams of becoming a disk...

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