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• The Monday Morning Memo: The Storyteller's Art

• Radio Hed: Less Info, More Heart Brings Better Commercial Results

• Radio Hed: Unexpected Connections Make Effective Radio

• Selling What You Don't Like

• "...And Make It Real Creative!": The Season of the Switch

• Radio Hed: PSAs: Burdens or Opportunities?

• Radio Hed: Four Step Spot Creation

• Radio Hed: Can Satire Sell?

• Selling the Creative

• Radio Hed: Build Your Commercial Campaign as a Continuing Story

Page 3 of 15

Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - January 1992

  Imaging, commercial production and more from Craig Rogers/WHO, Bumper Productions, Rick Allen/WQHT, Tracy Schakohl/KPLZ-FM, Al Peterson/WLAD,...

Interviews

• R.A.P. Interview: Kurt Schenk

  Kurt Schenk, The Write Creative, Rochester, New York By Jerry Vigil Eleven years ago, we touched base with Kurt Schenk, who was getting a handle on a...

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