Friday, April 18, 2025

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• Radio Hed: Take Risks

• R.A.P. Interview: Tom Versen

• The Sixty Second Joke - Or "Excuse me, are you selling something?"

• Radio Hed: Hold the Phone

• Q It Up: Spec Spots

• Q It Up: The Deadly Missed Spot Syndrome

• R.A.P. Interview: Jimbo Kipping

• R.A.P. Interview: Jim Conlan & Bill West

• Radio Hed: Targeted Listening

• Radio Hed: Create a Campaign, Not Just a Spot

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

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Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - November 1995

  Production demo from interview subject, Brian Lee @ Advantage Productions; plus promos and commercials from Bill Schultz @ WYNY, Garry “D” @ KHKS...

Interviews

• R.A.P. Interview: Susan Berkley

  Susan Berkley, The Great Voice Company, Englewood Cliffs, New Jersey By Jerry Vigil In RAP’s early years we featured an article from Susan Berkley...

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