Saturday, April 19, 2025

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• For All Your Radio Cliché Needs

• Can You Tell a Story?

• Q It Up: Creative Commercial Success Stories - Part 1

• Radio Hed: What? / So What?

• Way Off the Mark!: Making the Listeners Work

• Radio Hed: Character Development

• Radio Hed: Back Story

• Radio Hed: Your Radio Screenplay

• Q It Up: How Do You Make Your Commercial Copy “Creative”?

• The 60 Second Club

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - May 1989

  Featured on this month's Cassette is Dan Taylor from WYNY-FM in New York and subject of this month's R.A.P. Interview. Dan sent us a demo with some...

Interviews

• R.A.P. Interview: Joe Cipriano

  Joe Cipriano, Los Angeles By Tom Richards Joe Cipriano is a broadcast veteran with over 30 years in the business. He is most widely known as the...

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