Friday, April 18, 2025

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• A Date With The Wizard

• Radio Hed: Audio Theatre

• Radio Hed: The Art of Understatement

• Radio Hed: Write For The Ear

• Are Your Spots Super Bowl Caliber?

• Way Off the Mark!: Make My Day

• Client Voiced Commercials: A Time Wasting Chore, or Your Opportunity to Shine?

• R.A.P. Interview: Jim Cook

• Q It Up: Commerical Breaks: Other Ways to Make Them Listener Friendly

• Radio Hed: Lose the Formula

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - May 1993

  Production demo from interview subject, 4-time RAP Award winner, Bob Lawson while at WJMK/Chicago.  Plus some creative gems from Rich Van Slyke @...

Interviews

• R.A.P. Interview: John Masecar

  John Masecar, Imaging Producer, Mix 99.9/CKFM, Toronto, Ontario by Jerry Vigil This month’s RAP Interview takes us to our friends up north where...

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