Saturday, April 19, 2025

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• A Date With The Wizard

• Radio Hed: Audio Theatre

• Radio Hed: The Art of Understatement

• Radio Hed: Write For The Ear

• Are Your Spots Super Bowl Caliber?

• Way Off the Mark!: Make My Day

• Client Voiced Commercials: A Time Wasting Chore, or Your Opportunity to Shine?

• R.A.P. Interview: Jim Cook

• Q It Up: Commerical Breaks: Other Ways to Make Them Listener Friendly

• Radio Hed: Lose the Formula

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

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Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - November 1996

  Demo from interview subject, Matt Rawlings @ WGRL/WFMS Indianapolis, plus 26 more tracks of inspiration from Bob Lawson @ WJMK Chicago, Renaud...

Interviews

• R.A.P. Interview: Mike Lee

  Mike Lee, Brown Bag Productions, Englewood, Colorado By Jerry Vigil An era in radio production has come to an end. Mike and Bob Lee, founders of...

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