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01:21
An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight...
An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight different ways, each? After listening to this, a friend said it reminded him of his standard date night experience.
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No description available
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Completely written, voiced and produced by students in the Radio program at SAIT in Calgary
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We’ve all heard about the Freshman 15? Well, here’s a promo we can all relate to.
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No description available
00:40
We play a lot of music. I mean A LOT!
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As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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00:32
Audio referenced in Dave Foxx's September 2019 Production 512 article.
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Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got...
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got more and by now you could very well be tired of 'em. But the point, as was hammered home by an established marketing pro I worked with a while back, is pretty plain. "Good campaigns have LONG legs". That comes with working at keeping the scenarios fresh combined with a client who's wiling to roll with it because they've been presented with the possibilities of this kind of approach. (of course a lot of 'em are not. And that's OK. But you'd be surprised at the number who ARE willing to roll the dice) If they seem to break the "radio correctness" of a locally produced ad, consider this. I heard a Geico radio commercial that personalized "dust bunnies". Silly? Absolutely! But many radio station dudes are more than creative enough to come with something as "out of the box" as that. Big agencies DON'T have exclusive dibs on creativity. The different sales points/events from ad to ad already lend some variety. Keeping the campaign a tad unpredictable, yet consistent, remains in the hands of the copywriter and producer to deliver the goods to show they're working for a client who might be already hesitant to put down hard earned money for radio ad campaigns. (A pain in the butt sometimes, considering the other deadlines we're up against) And the account rep who continues to call on those clients usually bares the brunt of this reluctance. Yet, that client resistance may begin to thaw if they hear customers tell 'em they dig your station's ads when shopping at their place of business. This attached commercial was inspired by a simple utilization of theater of the mind. Nothing earth shatteringly humorous. But still working to transform that "client has to be distant" perception into one that makes them human--and relatable. (not to mention fed up with his dopey announcer)
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This is a promo by Dave Foxx as referenced in his May 2020 Production 512 article.
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No description available
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:Promo referenced in Dave Foxx's August 2019 Production 512 article.
SiriusXM - Imaging Highlights - December 2020

Sound Design: Denzil Lacey
Intro Voice: Kelly Doherty
All...
SiriusXM - Imaging Highlights - December 2020

Sound Design: Denzil Lacey
Intro Voice: Kelly Doherty
All Production: Denzil Lacey

All content, brand names and artist names remain copyright of SiriusXM/Pandora.

www.denzillacey.com
www.zavamedia.com
www.siriusxm.com
www.twitter.com/denzillacey
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