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00:34
No description available
00:40
We play a lot of music. I mean A LOT!
04:51
Winner of the 2007 Radio And Production Awards "Feature Production" category - All Markets.
00:32
Completely written, voiced and produced by students in the Radio program at SAIT in Calgary
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Years old work of mine, but I still dig it.
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As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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Audio referenced in Dave Foxx's September 2019 Production 512 article.
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No description available
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A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital."...
A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital." Written by Adam Williscroft. Voiced by Jamie Greene. Produced by Chris Neave
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00:52
Audio referenced in Dave's May 2018 Production 512 article.
00:30
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got...
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got more and by now you could very well be tired of 'em. But the point, as was hammered home by an established marketing pro I worked with a while back, is pretty plain. "Good campaigns have LONG legs". That comes with working at keeping the scenarios fresh combined with a client who's wiling to roll with it because they've been presented with the possibilities of this kind of approach. (of course a lot of 'em are not. And that's OK. But you'd be surprised at the number who ARE willing to roll the dice) If they seem to break the "radio correctness" of a locally produced ad, consider this. I heard a Geico radio commercial that personalized "dust bunnies". Silly? Absolutely! But many radio station dudes are more than creative enough to come with something as "out of the box" as that. Big agencies DON'T have exclusive dibs on creativity. The different sales points/events from ad to ad already lend some variety. Keeping the campaign a tad unpredictable, yet consistent, remains in the hands of the copywriter and producer to deliver the goods to show they're working for a client who might be already hesitant to put down hard earned money for radio ad campaigns. (A pain in the butt sometimes, considering the other deadlines we're up against) And the account rep who continues to call on those clients usually bares the brunt of this reluctance. Yet, that client resistance may begin to thaw if they hear customers tell 'em they dig your station's ads when shopping at their place of business. This attached commercial was inspired by a simple utilization of theater of the mind. Nothing earth shatteringly humorous. But still working to transform that "client has to be distant" perception into one that makes them human--and relatable. (not to mention fed up with his dopey announcer)
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:Promo referenced in Dave Foxx's August 2019 Production 512 article.
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Promo referenced in Dave Calvert's July 2018 RAP Interview
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We’ve all heard about the Freshman 15? Well, here’s a promo we can all relate to.
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KETQ 93Qradio Flash Back Fridays promo
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