(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go "imaging friendly" perpetrating a promo, it can be just as risque and "in your face" as any other sports promo--as long as you can craft the bit accordingly. Even when you have to change the order of things for maximum impact.

So your sports talk dude's perpetrated a bit. But do they know how to CRAFT a bit. The pay off of the punch line is crucial-just like waiting on the punch line to a joke. If it disappoints, you might not want to listen to that jokester again. N/A for most "imaging friendly" promos because there's no time for set up. And without it, the punchline means nothing. But if you craft that bit as your promo, listeners are more likely to appreciate being drawn in when the punch line's finally delivered.

We've all done it. Before we got into this industry, we stood in front of a mirror and pretended to be on the radio. It probably sounded like this...

Our student run radio station plays all formats (to give our students exposure to all demos). SO they created this Halloween themed promo to let our audience know, we play everything!

Self deprecating bits are normally worth a chuckle. Especially when they're done on the fly. Gives relatability to the on air talent. But in many instances it takes time to develop. Bad if you want a quick hitting "imaging friendly" promo. But to let the bit unfold and expose all the host's foibles, the end product can be well worth the effort.

Strippers. Now THERE'S a subject that'll grab the attention of most testosterone driven members of your talk show audience. And use it as part of a sports take? All the better. "Imaging friendly" promo fodder? Probably. But when you give listeners a slice of the show rather than a circumcised fragment or two, it encapsulates what listeners might hear when they tune in to listen long form. Even short attention span junkies just might lend an ear to this type of presentation

I was sitting around over the summer went down a rabbit hole of 90's commercials and decided to spoof one... So why not introduce a super-soaker filled with cat pee!

SiriusXM Imaging Highlights - September 2019 All Produced by Denzil Lacey www.denzillacey.com www.siriusxm.com All content remains copyright of SiriusXM/Pandora

Students are back in class, and this was written, voiced and produced by students who are just starting their 2nd year in our post-secondary radio program. I just can't wait to hear what they be producing by the time they graduate!

The content's dated but the dynamic still works. Although it's not a "hot take" it spotlights the talent of a sports talk dude who can take a non related sports story and MAKE IT into a sports story. Sorry, no hot take snippets to put into an imaging friendly production piece. But it does give the fringe sports fan (there's that word again) reason to stick with the show--along with the sports fans that get it on that level

Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke while at WKLH in Milwaukee. (Still there last we heard!) Extraordinary work. Joe shared his imaging philosophy and more in the interview here: https://rapmag.com/a/112-03/sep03/2350-r-a-p-interview-joe-meinecke

How 'bout a sports talk radio take that talks smack on--SPORTS TALK RADIO. I doubt if this would be utilized as "imagingly correct" subject matter. But, when you present it in it's entirety, the content's just as irreverent and edgy as any of the wizz-bang presentations your competitors are doing

Here's another promo from the Archives that's been getting quite a few plays this past month. Some of the excellent work that came from Glenn Miller while at WKDF back in 1990.