I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong in the very ad they're voicing. This kind of playful deprecation, I think, not only helps listeners remember the client's name but also sheds a little light on said client as someone with a sense of humor. But since the sale info talked about things like family and holidays, I had to throw In a curve. So in this installment from one of my "making the client sound relatable" campaigns I added a female voice to the mix. Keeps the pressure off the client with short, punchy lines-yet continuing to play on the lack of trust the client has in the announcer's ability (or willingness) to get it right. Oh, did I mention this client only had the budget for 30's? Even more fun...

Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"

When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put together and voiced. Lots of fun and the client was amazed that we could pull it off.

The promo is for our flagship breakfast show with veteran broadcaster Bob Mabena and Thabo Mdluli. They get the nation talking every morning, with the latest news and riveting conversations.

Classic song turned into a duet by Don Elliot back in the days of 2-tracks and razor blades! Story behind the edit here: https://www.rapmag.com/a/372-15/jun15/3678-elvis-and-linda-love-me-tender

For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready for the best thrill ride of the season!! This was written, voiced and produced by 2nd year students in the RTBN program at SAIT. Pretty damn good for kids who don't even have jobs in the industry...yet!

My Best Work as Group Production Director with Wireless Group.

FM104 and Dublin's Q102 (2016-2018)

Starting new project in 2019!

www.denzillacey.com
www.zavamedia.com

This promo was written, voiced and produced by students of the Radio, Television and Broadcast News program at SAIT in Calgary.

This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News program at SAIT in Calgary.