Latest...
-
Stream item published successfully. Item will now be visible on your stream.
-
Stream item published successfully. Item will now be visible on your stream.
-
I have always felt one of the best tools I brought to the job was when a sales rep brought me an idea for an advertiser (and they do come up with some good stuff sometimes). I could walk them through the creative process and together we could decide if their idea would translate into a good...
MoreI have always felt one of the best tools I brought to the job was when a sales rep brought me an idea for an advertiser (and they do come up with some good stuff sometimes). I could walk them through the creative process and together we could decide if their idea would translate into a good sales message. Did it convey the concept, or did it get bogged down in excess expository? Doing this also kept them from feeling like I was dismissing their thoughts out of hand if I went in a different direction. They could understand why it would, or would not, translate. Our experience as writers and producers allow us to have that "whole" view that we need, and can also be an opportunity to have positive interactions with our reps.
Post is under moderationStream item published successfully. Item will now be visible on your stream.
-
Stream item published successfully. Item will now be visible on your stream.
-
George Robinson, Creative Director, WZGC-FM/Z93, Atlanta, Georgia
More and more stations are finding the value of separating their "programming" production personnel from their "commercial" production personnel. Many stations call this "programming" producer the Creative Director, or Creative ...