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01:04
Promo referenced in Dave Calvert's July 2018 RAP Interview
00:30
I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong...
I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong in the very ad they're voicing. This kind of playful deprecation, I think, not only helps listeners remember the client's name but also sheds a little light on said client as someone with a sense of humor. But since the sale info talked about things like family and holidays, I had to throw In a curve. So in this installment from one of my "making the client sound relatable" campaigns I added a female voice to the mix. Keeps the pressure off the client with short, punchy lines-yet continuing to play on the lack of trust the client has in the announcer's ability (or willingness) to get it right. Oh, did I mention this client only had the budget for 30's? Even more fun...
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00:30
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to...
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to hear the next episode of this "client dealing with an oblivious announcer" saga. So, what's say we combine TWO potential headaches for the client. Number one, an announcer who decides to wax poetic and, number two, the same announcer who STILL can't get the client's name right...
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05:36
This is the demo Jim provided to accompany his Interview in January of 2001 found here:...
This is the demo Jim provided to accompany his Interview in January of 2001 found here: https://rapmag.com/a/79-01/jan01/2002-r-a-p-interview-jim-cook
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00:56
Another Triple M Classic Rock Product promo, outlining the tracks we like to play.
00:31
This is a promo by Dave Foxx as referenced in his May 2020 Production 512 article.
00:17
This is a great idea submitted by Al Peterson. Al adds these notes:

A consultant at the recent Talkers...
This is a great idea submitted by Al Peterson. Al adds these notes:

A consultant at the recent Talkers conference is telling station managers to create an on-air voice drop that says, "Hey Alexa ...(pause) ... play the [morning show podcast]!", complete with the mandatory pause that activates the data assistant.

Alexa is already doing too much for lazy fat-assed Americans and she's fighting back!

Fun to splice into some rotating fake "Hey Alexa!" promos on a rocker. FWIW, the voice came off this website: https://www.naturalreaders.com/online/ -- with a little filtering and speaker distortion provided by a vintage copy of Cool Edit.
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00:37
Promo referenced in Dave Foxx's August 2019 Production 512 article.
07:28
Imaging demo from Joel submitted for his September 2002 RAP Interview, as featured on the September 2002 RAP CD.
00:34
Commercial referenced in Dave Calvert's July 2018 RAP Interview
01:00
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer...
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer with care.
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01:32
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00:33
Here's another episode in one of my "making the client sound relatable" campaign. It's interesting to turn a client...
Here's another episode in one of my "making the client sound relatable" campaign. It's interesting to turn a client into the voice of reason amidst the ramblings of an oblivious announcer. In other words--Seems safe to insist same series spots sound similarly silly in sequence--which is kinda the goal.
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01:06
Promo referenced in Dave Foxx's August 2019 Production 512 article.
00:32
Students are back in class, and this was written, voiced and produced by students who are just starting their 2nd...
Students are back in class, and this was written, voiced and produced by students who are just starting their 2nd year in our post-secondary radio program. I just can't wait to hear what they be producing by the time they graduate!
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