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00:39
Promo referenced in Dave Foxx's July 2018 Production 512 article.
01:01
Another Ford commercial in a continuing series.
00:33
SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write,...
SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write, voice and produce all parts of these spots.
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00:37
Promo referenced in Dave Foxx's November 2018 Production 512 article.
00:30
Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house....
Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house. Find some good voices in your station and get creative!
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03:39
Excellent production of the classic poem, voiced and produced by Von Coffman... and monetized by one of the...
Excellent production of the classic poem, voiced and produced by Von Coffman... and monetized by one of the salespeople :)
Merry Christmas!
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01:02
2003 Radio And Production Awards - Winner - Best Commercial/Medium Markets
02:31
Classic song turned into a duet by Don Elliot back in the days of 2-tracks and razor blades! Story behind the edit...
Classic song turned into a duet by Don Elliot back in the days of 2-tracks and razor blades! Story behind the edit here: https://www.rapmag.com/a/372-15/jun15/3678-elvis-and-linda-love-me-tender
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00:39
Promo Dave Foxx writes about in his May 2019 Production 512 article.
00:30
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or...
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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00:32
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make...
Another option with this whole "making the client sound relatable" campaign I've been submitting has been to make said client the voice of reason in the midst of dealing with his dopey announcer. Nothing like bursting one's bubble to keep things from going totally off the rails...
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00:33
Here's another episode in one of my "making the client sound relatable" campaign. It's interesting to turn a client...
Here's another episode in one of my "making the client sound relatable" campaign. It's interesting to turn a client into the voice of reason amidst the ramblings of an oblivious announcer. In other words--Seems safe to insist same series spots sound similarly silly in sequence--which is kinda the goal.
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00:30
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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00:59
Excellent VO, copy and production on this Memorial Day Prayer from George Johnson at Voicebox Productions
00:31
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an...
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an announcer (in this campaign, one who's kind of a chowder head) tends to be more friendly to the ears of a casual listener. But occasionally it's good to let said client voice the whole thing. The caveat is making sure there's a fly in the ointment to keep the unpredictable campaign scenario going. In this sample I just had one voice part, which was minor. But, when you give the client palatable direction, they can pull it off and hopefully leave some members of the audience with a "sheepish" grin.
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