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00:30
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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00:59
Excellent VO, copy and production on this Memorial Day Prayer from George Johnson at Voicebox Productions
00:31
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an...
It's been my experience when a client voices their own ad, breaking it into short bursts interspersed with an announcer (in this campaign, one who's kind of a chowder head) tends to be more friendly to the ears of a casual listener. But occasionally it's good to let said client voice the whole thing. The caveat is making sure there's a fly in the ointment to keep the unpredictable campaign scenario going. In this sample I just had one voice part, which was minor. But, when you give the client palatable direction, they can pull it off and hopefully leave some members of the audience with a "sheepish" grin.
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01:10
This spoof spot from the archives has been getting some extra plays this month. Written, voiced and produced by Jon...
This spoof spot from the archives has been getting some extra plays this month. Written, voiced and produced by Jon Lockwood back in 1995 while at WCRZ/WWBN/WFNT in Flint, MI, as featured on the January 1995 RAP Cassette. Enjoy!
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00:28
Here's a spot that's been getting a lot of plays from the archives over the past couple of weeks. This spot came in...
Here's a spot that's been getting a lot of plays from the archives over the past couple of weeks. This spot came in as a Finalist in the 1992 Radio And Production Awards. Submitted by Sean Lowman at KZJH in Jackson, WY, this spot is very cleverly done -- a great way to push a product without boring the listener. Can be applied to countless products, including your station.
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03:46
This is a piece of work done by Al Peterson, Production Director at WLAD/98Q in Danbury, CT nearly 30 years ago....
This is a piece of work done by Al Peterson, Production Director at WLAD/98Q in Danbury, CT nearly 30 years ago. This audio was featured on the January 1992 RAP Cassette and came with the following story you must read first before listening: ----- "Here is the cut that has driven strong men into the night in tears: FLOWER GIRL!!! If you didn't read about it the first time in Radio World [March 27, 1991], here's the outline: Nicky Stevenson (old and drunk) came 'round the station some months back with a cassette of his "songs" for us to play on the air. His music consisted of him blathering into a Yorx cassette machine -- no music, no drum tracks, nada. Just a few memorable titles like, "Oh Lisa," "I'm a Good Shoe," and "Snowball Baby" shouted onto tape with 86-proof inspiration. All it took was one guy here saying, "Gee, that would be pretty funny if it were set to music." Well, that was a challenge too good to pass up, so I took Nicky's cassette home over vacation, extracted a few "useable" lines to figure out the key and tempo, and spent two days putting music together. Basically, it was the equivalent of a jigsaw puzzle completely painted white -- thoroughly impossible but fun trying. Especially memorable was the modulation from E/flat to D (made possible by a hellish combination of chords resembling a freight train wreck). The reel has a few seconds of Nicky on his own from the cassette he gave me. After that, "Flower Girl" in all its stereophonic splendor. If his voice sounds different in the finished work, it was drowned in Alesis reverb and goosed with a touch of Aphex -- anything to kill the hiss. If you've ever heard of someone trying to save a piece of audio "in the mix," you'll love "Flower Girl." It's so horrible, it's hysterical. PS -- The high pitch heard on the quiet passages is clock noise from a cheap Yamaha synth -- couldn't get it out."
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00:37
Promo referenced in Dave Foxx's August 2019 Production 512 article.
01:06
Promo referenced in Dave Foxx's August 2019 Production 512 article.
00:49
:Promo referenced in Dave Foxx's August 2019 Production 512 article.
00:32
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:47
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:58
Audio referenced in Dave Foxx's September 2019 Production 512 article.
01:01
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:41
Audio referenced in Dave Foxx's September 2019 Production 512 article.
00:58
Here's another promo from the Archives that's been getting quite a few plays this past month. Some of the excellent...
Here's another promo from the Archives that's been getting quite a few plays this past month. Some of the excellent work that came from Glenn Miller while at WKDF back in 1990.
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06:21
Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke...
Also getting some hits lately in the Archives is this production demo from 2003 interview subject, Joe Meinecke while at WKLH in Milwaukee. (Still there last we heard!) Extraordinary work. Joe shared his imaging philosophy and more in the interview here: https://rapmag.com/a/112-03/sep03/2350-r-a-p-interview-joe-meinecke
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01:03
The content's dated but the dynamic still works. Although it's not a "hot take" it spotlights the talent of a sports...
The content's dated but the dynamic still works. Although it's not a "hot take" it spotlights the talent of a sports talk dude who can take a non related sports story and MAKE IT into a sports story. Sorry, no hot take snippets to put into an imaging friendly production piece. But it does give the fringe sports fan (there's that word again) reason to stick with the show--along with the sports fans that get it on that level
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SiriusXM Imaging Highlights - September 2019 All Produced by Denzil...
SiriusXM Imaging Highlights - September 2019 All Produced by Denzil Lacey www.denzillacey.com www.siriusxm.com All content remains copyright of SiriusXM/Pandora
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I've spent years listening to the same old demos. Now I took the demo and put my own spin on it.
01:03
Self deprecating bits are normally worth a chuckle. Especially when they're done on the fly. Gives relatability to...
Self deprecating bits are normally worth a chuckle. Especially when they're done on the fly. Gives relatability to the on air talent. But in many instances it takes time to develop. Bad if you want a quick hitting "imaging friendly" promo. But to let the bit unfold and expose all the host's foibles, the end product can be well worth the effort.
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