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1st Runner-up
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What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the...
What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the 27th RAP Awards. (Also a great idea for stations trying to increase local ad business.)
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Had to make my first ever jingle a little bit ago and loved the way it came out.
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2nd Runner-up
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1st Runner-up
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Cool spot for a restaurant in Northern BC with some musical flair
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There's a lot that can be mashed into :15 seconds, it just takes some good writing and a creative idea.
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Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or...
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write,...
SAIT Radio students create these commercials as part of our Broadcasting Program. They visit the clients, write, voice and produce all parts of these spots.
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