Promo from Kurt's archives... Kurt adds these notes: "As I continue going through the archives, I forgot about a series of popular promos (19 in all) I did for our weather provider (yes, you don't have to always be serious with weather promos). It helped personalize these folks based out of State College, Pennsylvania -- but also made 'em a little paranoid after one of our staffers at the time sent them samples of what I was doing."

What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a scenerio then take an unexpected turn at the end. Keeps listeners guessing while keeping them engaged.. And that keeps 'em tuned to your ad longer. Particularly with someone kooky enough to playfully focus on a business name...

Audio for Dave's June 2018 Production 512 post. Dave adds: "My sound this month is one of the mechanicals for Z100 Pays Your Bills, this one from September of 2011. I tended to run those as a tease for a week or so before we actually started taking calls for a couple of reasons. A. We needed to get some bills in the hopper to begin the contest and B. By the time the contest actually started, everybody would know all the whys and hows and I could concentrate on the fun stuff."

Excellent example of using the power of a jingle without having to spend thousands on a pro jingle production house. Find some good voices in your station and get creative!

Control Freaks on Triple M Modern Digital is where we let the artist decide what music is going to be played for the hour. We were able to get Brad Wilk & B-Real to jump in & program the hour while Prophets were touring Australia. Intro voiced by "Sideshow" Michael Anderson. Written & Produced by Chris Neave

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Here's a spot that's been getting a lot of plays from the archives over the past couple of weeks. This spot came in as a Finalist in the 1992 Radio And Production Awards. Submitted by Sean Lowman at KZJH in Jackson, WY, this spot is very cleverly done -- a great way to push a product without boring the listener. Can be applied to countless products, including your station.

We've all done it. Before we got into this industry, we stood in front of a mirror and pretended to be on the radio. It probably sounded like this...