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00:30
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got...
Let's see. I've counted 10 submissions from one of my "make client reads easier to listen to" campaigns. I've got more and by now you could very well be tired of 'em. But the point, as was hammered home by an established marketing pro I worked with a while back, is pretty plain. "Good campaigns have LONG legs". That comes with working at keeping the scenarios fresh combined with a client who's wiling to roll with it because they've been presented with the possibilities of this kind of approach. (of course a lot of 'em are not. And that's OK. But you'd be surprised at the number who ARE willing to roll the dice) If they seem to break the "radio correctness" of a locally produced ad, consider this. I heard a Geico radio commercial that personalized "dust bunnies". Silly? Absolutely! But many radio station dudes are more than creative enough to come with something as "out of the box" as that. Big agencies DON'T have exclusive dibs on creativity. The different sales points/events from ad to ad already lend some variety. Keeping the campaign a tad unpredictable, yet consistent, remains in the hands of the copywriter and producer to deliver the goods to show they're working for a client who might be already hesitant to put down hard earned money for radio ad campaigns. (A pain in the butt sometimes, considering the other deadlines we're up against) And the account rep who continues to call on those clients usually bares the brunt of this reluctance. Yet, that client resistance may begin to thaw if they hear customers tell 'em they dig your station's ads when shopping at their place of business. This attached commercial was inspired by a simple utilization of theater of the mind. Nothing earth shatteringly humorous. But still working to transform that "client has to be distant" perception into one that makes them human--and relatable. (not to mention fed up with his dopey announcer)
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00:31
Promo referenced in Dave Foxx's July 2019 "Production 512" article.
01:06
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not...
So your UBER talented sports talk dude talks about something OTHER than sports. AND it's entertaining. So why not use it in a promo? Can you tell me some guys in the audience-sports fans or not (the "nots" you wanna target, too)-WON'T relate to another guy talking about divorce?
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01:04
Chances are a lot of your sports station listening audience are rock-n-rollers. So when your sports dude does a bit...
Chances are a lot of your sports station listening audience are rock-n-rollers. So when your sports dude does a bit on guitar riffs and not sports-why not promote it? It may be more entertaining and listener worthy than the day to day hot takes on sports
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01:00
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture...
This one's dated, but it illustrates a case of when your sports dude goes off the rails and goes on a pop culture rant--and it's good--then do a promo on it. You might start attracting those fringe sports fans in the audience who happen to be uber interested in pop culture
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01:01
The unpredictability of most personalities are a great help to keep me listening. When ya don't know what to expect,...
The unpredictability of most personalities are a great help to keep me listening. When ya don't know what to expect, the tendency to hang around for the next gem lends itself to longer times tuned in. So when the sports talk dude goes off the rails on a non sports topic, ya scrap it for more imaging friendly promo content, right? Maybe that's what works for you. But my best successes were with WHOLE bits like this-totally out of left field (if they have 'em across the pond)
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01:03
How 'bout a sports talk radio take that talks smack on--SPORTS TALK RADIO. I doubt if this would be utilized as...
How 'bout a sports talk radio take that talks smack on--SPORTS TALK RADIO. I doubt if this would be utilized as "imagingly correct" subject matter. But, when you present it in it's entirety, the content's just as irreverent and edgy as any of the wizz-bang presentations your competitors are doing
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00:32
Students are back in class, and this was written, voiced and produced by students who are just starting their 2nd...
Students are back in class, and this was written, voiced and produced by students who are just starting their 2nd year in our post-secondary radio program. I just can't wait to hear what they be producing by the time they graduate!
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01:00
Sports, Rock, Uh what else is there
00:28
I was sitting around over the summer went down a rabbit hole of 90's commercials and decided to spoof one... So why...
I was sitting around over the summer went down a rabbit hole of 90's commercials and decided to spoof one... So why not introduce a super-soaker filled with cat pee!
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01:02
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01:32
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01:22
Here's my parody trailer for the Breaking Bad movie.
01:03
Strippers. Now THERE'S a subject that'll grab the attention of most testosterone driven members of your talk show...
Strippers. Now THERE'S a subject that'll grab the attention of most testosterone driven members of your talk show audience. And use it as part of a sports take? All the better. "Imaging friendly" promo fodder? Probably. But when you give listeners a slice of the show rather than a circumcised fragment or two, it encapsulates what listeners might hear when they tune in to listen long form. Even short attention span junkies just might lend an ear to this type of presentation
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00:30
Our student run radio station plays all genres of music. This is a promo telling our campus audience that "we deliver".
01:00
So your sports talk dude's perpetrated a bit. But do they know how to CRAFT a bit. The pay off of the punch line is...
So your sports talk dude's perpetrated a bit. But do they know how to CRAFT a bit. The pay off of the punch line is crucial-just like waiting on the punch line to a joke. If it disappoints, you might not want to listen to that jokester again. N/A for most "imaging friendly" promos because there's no time for set up. And without it, the punchline means nothing. But if you craft that bit as your promo, listeners are more likely to appreciate being drawn in when the punch line's finally delivered.
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01:03
(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go...
(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go "imaging friendly" perpetrating a promo, it can be just as risque and "in your face" as any other sports promo--as long as you can craft the bit accordingly. Even when you have to change the order of things for maximum impact.
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Mikel Vilchez Highlights July - September 2019
00:32
Completely written, voiced and produced by students in the Radio program at SAIT in Calgary
01:21
An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight...
An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight different ways, each? After listening to this, a friend said it reminded him of his standard date night experience.
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