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00:31
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00:56
Another Triple M Classic Rock Product promo, outlining the tracks we like to play.
00:31
Trying to capture the theater of the mind in :30 can be tough. But it's what we're trying to do here.
03:10
Promo referenced in Dave Calvert's July 2018 RAP Interview
01:00
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer...
One in a series of four commercials with the aim of changing the perception of HOSPICE from death, to living longer with care.
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01:00
This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News...
This promo was completely written, voiced and produced by the students in the Radio, Television and Broadcast News program at SAIT in Calgary.
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Mikel Vilchez Highlights January 2019
00:42
This promo was written, voiced and produced by students of the Radio, Television and Broadcast News program at SAIT...
This promo was written, voiced and produced by students of the Radio, Television and Broadcast News program at SAIT in Calgary.
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00:16
There's a lot that can be mashed into :15 seconds, it just takes some good writing and a creative idea.
00:40
We play a lot of music. I mean A LOT!
My Best Work as Group Production Director with Wireless Group. FM104 and Dublin's Q102 (2016-2018) Starting new...
My Best Work as Group Production Director with Wireless Group. FM104 and Dublin's Q102 (2016-2018) Starting new project in 2019! www.denzillacey.com www.zavamedia.com
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00:30
Cool spot for a restaurant in Northern BC with some musical flair
00:36
For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready...
For a campus radio station, summer is the students favorite time. This audio is a trailer type promo getting ready for the best thrill ride of the season!! This was written, voiced and produced by 2nd year students in the RTBN program at SAIT. Pretty damn good for kids who don't even have jobs in the industry...yet!
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00:39
The promo is about the 6th upcoming democratic general elections in South Africa.
00:56
The promo is for our flagship breakfast show with veteran broadcaster Bob Mabena and Thabo Mdluli. They get the...
The promo is for our flagship breakfast show with veteran broadcaster Bob Mabena and Thabo Mdluli. They get the nation talking every morning, with the latest news and riveting conversations.
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00:31
When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put...
When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put together and voiced. Lots of fun and the client was amazed that we could pull it off.
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00:30
I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong...
I know it's probably been done before, but I had to try it. "It" being the announcer getting a client's name wrong in the very ad they're voicing. This kind of playful deprecation, I think, not only helps listeners remember the client's name but also sheds a little light on said client as someone with a sense of humor. But since the sale info talked about things like family and holidays, I had to throw In a curve. So in this installment from one of my "making the client sound relatable" campaigns I added a female voice to the mix. Keeps the pressure off the client with short, punchy lines-yet continuing to play on the lack of trust the client has in the announcer's ability (or willingness) to get it right. Oh, did I mention this client only had the budget for 30's? Even more fun...
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00:30
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to...
Sustaining long legs with a radio campaign can be a challenge. But I think it's what keeps an audience listening to hear the next episode of this "client dealing with an oblivious announcer" saga. So, what's say we combine TWO potential headaches for the client. Number one, an announcer who decides to wax poetic and, number two, the same announcer who STILL can't get the client's name right...
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00:30
I know Memorial Day's just past. But special sales can still be a little irreverent when you've got a client voiced...
I know Memorial Day's just past. But special sales can still be a little irreverent when you've got a client voiced ad campaign featuring the same basic elements--the client, the same dopey pain-in-the-behind announcer--then sprinkle in lots of people's favorite Memorial Day activity--a cook out.
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00:30
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a...
There are a few benefits about a client voice-based radio campaign where you coach the client's voice parts to a point they can EXACTLY repeat the lines you feed them. Of course, if you've been consistent with the irreverent tenor of the campaign, the client will start trusting you more as they hear how the big picture unfolds and begin to loosen up. And THIS makes it even EASIER to direct them moving forward. So then you can occasionally put them in far fetched situations previously reserved for the more talented voice actors on your staff. Putting the client in these kinds of scenarios from time to time not only keeps the legs of your campaign growing even longer, but it presents the client in even more of a fun light that listeners (and potential customers) might eventually find easier to gravitate towards...
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