And here's the winning Promo/Large Markets from the last RAP Awards. This was one of my favorites from last year. Excellent work. Great creative team. Keep an eye out for these guys in the 28th Awards!

A product promo for Triple M Classic Rock Digital outlining a bit of what we like to play. Here's a tip, it rhymes with "classic rock."

What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a scenerio then take an unexpected turn at the end. Keeps listeners guessing while keeping them engaged.. And that keeps 'em tuned to your ad longer. Particularly with someone kooky enough to playfully focus on a business name...

From Shawn: We have a lunch promotion where winners win a free lunch with Craig Laue, mornings and PD. We've gotten pretty creative with our promos of this, and have had listeners as where they could hear them again. We had to create a soundcloud account to upload them for listeners enjoyment.