An exercise in creativity. What do you do when you find a woman's voice saying, "Stop" and "Don't Stop" eight different ways, each? After listening to this, a friend said it reminded him of his standard date night experience.

(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go "imaging friendly" perpetrating a promo, it can be just as risque and "in your face" as any other sports promo--as long as you can craft the bit accordingly. Even when you have to change the order of things for maximum impact.

So your sports talk dude's perpetrated a bit. But do they know how to CRAFT a bit. The pay off of the punch line is crucial-just like waiting on the punch line to a joke. If it disappoints, you might not want to listen to that jokester again. N/A for most "imaging friendly" promos because there's no time for set up. And without it, the punchline means nothing. But if you craft that bit as your promo, listeners are more likely to appreciate being drawn in when the punch line's finally delivered.

We've all done it. Before we got into this industry, we stood in front of a mirror and pretended to be on the radio. It probably sounded like this...

Our student run radio station plays all formats (to give our students exposure to all demos). SO they created this Halloween themed promo to let our audience know, we play everything!

Self deprecating bits are normally worth a chuckle. Especially when they're done on the fly. Gives relatability to the on air talent. But in many instances it takes time to develop. Bad if you want a quick hitting "imaging friendly" promo. But to let the bit unfold and expose all the host's foibles, the end product can be well worth the effort.