• Thank you Don, Andy and Michael for not just reading the article, but also posting your comments. I really appreciate your take. Honestly, I wondered about even sending this "article/post/rant in to Jerry, or even having him publish it. (You can ask him). But like the first few lines said "I'm...

    Thank you Don, Andy and Michael for not just reading the article, but also posting your comments. I really appreciate your take. Honestly, I wondered about even sending this "article/post/rant in to Jerry, or even having him publish it. (You can ask him). But like the first few lines said "I'm gonna ruffle a few feathers with this..."

    Andy, yeah I do know the guy, and I sure didn't mean to come across like a bully. It was more of a "here we go again". I'm tired of hearing from people who refused to adapt to what radio/audio is now. OR did not see this end coming one day and prepare for it. You do bring up some GREAT points. Some I totally agree with, and some I don't. Yes, in Canada it might be very different, and yes, the jobs at each radio station are dwindling...but there are more radio stations than back in the "glory days". There are the same (or more) amount of jobs, but the jobs are different. You don't just do a morning show from 6-9am and go home. So, radio grads need to be able to write, produce, voice track, do voicer-overs, schedule music, etc...and this past year, do ALL OF IT from home. They are learning new skills like problem solving, technology challenges and equipment solutions, that the grad class from last year never had to learn. Plus, they have to participate in social media on top of everything else. And not just Facebook and Instagram, but Tik Tok, Snapchat, Clubhouse, Twitter Spaces, or Caffeine. And they are leaving schools with the talent to push aside the fossils who won't adapt/learn. Have a listen to some of the content I've posted from students in our program on "The Soundstage". My last two submission are from 1st year students, and they sound like medium market already. (Please go listen to them!) The "veterans" in larger markets who can't/won't learn these skills are being pushed aside by more qualified employees (who graduated 5 years ago and worked on those skills), and rightfully so. SOME of the vets can't do the job anymore, or won't for the same amount of money. My radio students are getting hired, year after year...well, at least the ones who are willing to go to Scrubwash, Saskatchewan for their first job. I apologize if any of the article made anyone feel ashamed for getting laid off. That was not the intent, at all. BUT, did they honestly not see it coming? Years ago? Did they not see people before them (older than them) get let go and think..."Maybe one day that'll be me?" This industry is not a lifelong profession for most people, even if it is a lifelong passion. Maybe it used to be where someone works until they are 65, but just cause someone has a great voice, doesn't mean they deserve a job.

    Andy, you made a FANTASTIC point..."he's a teacher, should he not offer suggestions?" Yup, you're right. I should. And I will...next month. A follow up article is forthcoming, "What do we do now?"

    Don, Michael...great points as well. It is an art form that we put "out there" to be consumed/enjoyed by our audience. Michael is right, it is personal, and maybe that's why it hurts so much. Our canvas, our stage has been taken away. BUT there are other avenues to display that creativity. Yup, podcasts are one avenue. But like Don says, how do you make money at it? There are billions of podcasts out there, and only a small percentage make enough to pay for the equipment they use to create that audio. Don, next month, I will offer some "suggestions" on what the next phase looks like for people who aren't in radio anymore. Stay tuned! (How's that for teasing the audience over the quater-hour for more ratings...LOL)

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