We kick off the New Year with another Cassette packed with great work! Side A begins with a set of five spots from Roy “The Wizard” Williams, subject of this month’s RAP Interview. Read the interview before listening to fully appreciate these spots. The rest of Side A is filled with more excellent commercial work. Cut 4 for American Equity Mortgage takes advantage of the holiday season and makes a great connection with the classic Christmas movie, It’s a Wonderful Life.

Side B opens with audio for this month’s Producer’s VU, a superb piece of work from Don Elliot/KFI, Los Angeles. Cuts 2 through 13 are promos from around the globe. Cut 4 features the kind of winner we all wish we could get—could she get any more excited? Clinton continues to make appearances; cut 5 displays his popularity in Canadian radio. The last four cuts on Side B give us a marvelous dose of sweepers and IDs

Side A

1. Demo from Roy Williams, Roy H. Williams Marketing, Buda, Texas, (800) 425-4769
2. Dee’s Restaurant, John Brejot, Radio Works, Houston, Texas, (713) 789-3751
3. The Singles Network, Daryl Bolton, CJSD-FM, Thunder Bay, Ontario, Canada, (807) 346-2594
4. American Equity Mortgage, Pat White, WIL-FM, St. Louis, Missouri, (314) 781-9600
5. Sweet Factory, Garry “D”, KNIX-FM, Tempe, Arizona, (602) 966-6236
6. The Eye Site, Richard Stroobant, CJAY-FM, Calgary, Alberta, Canada, (403) 240-5837
7. Club Yucatan, Ric Gonzalez, KISS-FM, San Antonio, Texas, (210) 646-0105
8. Saluki Book Stores, Timothy Miles, Zimmer Radio, Carterville, Illinois, (800) 455-3243
9. Rik’s Music, Matt Anthony, WXVO, Knoxville, Tennessee, (423) 588-6511
10. Lost In Space, Tom Wilson, WODJ-FM, Grand Rapids, Michigan, (616) 956-3323
11. American Liberty Mortgage, Craig Buffington, WQIK/WJGR, Jacksonville, Florida, (904) 388-7711
12. New Castle KFC/Torture Test, Wade Barger, WMDH-AM/FM, New Castle, Indiana, (317) 529-2600

Side B

1. Confession, Don Elliot, KFI, Los Angeles, California, (213) 427-7236
2. Music Demonstrator, Lynn “Tiga” Wilson, 92 More FM, Christchurch, New Zealand, (377) 1999
3. Archers (alcoholic beverage), Shane Smyth, Mid & Northwest Radio, Sligo, Ireland, (353) 71-60108
4. Intuition Winner, Richard Stroobant, CJAY-FM, Calgary, Alberta, Canada, (403) 240-5837
5. Buddy’s Buddy, Graeme Morgan, CKRD-FM, Red Deer, Alberta, Canada, (403) 343-0700
6. New Year’s Eve, Richard Stroobant, CJAY-FM, Calgary, Alberta, Canada, (403) 240-5837
7. Dead Rockers Weekend, Jim Hausfeld, Jacor Dayton, Dayton, Ohio, (937) 224-1137
8. Music for All People, Frank Bucci, WRSN/WDCG, Raleigh, North Carolina, (919) 878-1500
9. KMOX/There’s No Telling..., Lonnie Perkins, Perkins & Co., Louisville, Kentucky, (502) 245-8005
10. Operation Titanic Dive, Kenny Hobbs, KKRZ/KEWS/KEX, Portland, Oregon, (503) 295-9259
11. VW Beetle, John Nixon, KLSY/KIXI, Bellevue, Washington, (425) 454-1540
12. Saturday Night Fever, Terry Purcell, C100/CJCH, Halifax, Nova Scotia, Canada, (902) 453-2524
13. Rock 94 Web Site, Daryl Bolton, CJSD-FM, Thunder Bay, Ontario, Canada, (807) 346-2580
14. Sweeper Montage, Mark Fraser, C100/CJCH, Halifax, Nova Scotia, Canada, (902) 453-2524
15. Sweeper Montage/multi-station, Dave Hanson, Radioactive, Dallas, Texas, (214) 526-7200
16. Sweeper Montage, Ed Bishop, WBBO, Manahawkin, New Jersey, (609) 597-6700
17. WIVK Sweeper Montage, Eric Bohlen, WIVK/WNOX, Knoxville, Tennessee, (423) 588-6511

On the Soundstage



January 01, 1995 17043
by Jerry Vigil It's been a while since we've put an effects box to the test, and it looks like technology in this area has improved greatly over the past couple of years. It wasn't long ago that the ability to perform multiple...