We kick off the New Year with another Cassette packed with great work! Side A begins with a set of five spots from Roy “The Wizard” Williams, subject of this month’s RAP Interview. Read the interview before listening to fully appreciate these spots. The rest of Side A is filled with more excellent commercial work. Cut 4 for American Equity Mortgage takes advantage of the holiday season and makes a great connection with the classic Christmas movie, It’s a Wonderful Life.
Side B opens with audio for this month’s Producer’s VU, a superb piece of work from Don Elliot/KFI, Los Angeles. Cuts 2 through 13 are promos from around the globe. Cut 4 features the kind of winner we all wish we could get—could she get any more excited? Clinton continues to make appearances; cut 5 displays his popularity in Canadian radio. The last four cuts on Side B give us a marvelous dose of sweepers and IDs
Side A
1. Demo from Roy Williams, Roy H. Williams Marketing, Buda, Texas
2. Dee’s Restaurant, John Brejot, Radio Works, Houston, Texas
3. The Singles Network, Daryl Bolton, CJSD-FM, Thunder Bay, Ontario, Canada
4. American Equity Mortgage, Pat White, WIL-FM, St. Louis, Missouri
5. Sweet Factory, Garry “D”, KNIX-FM, Tempe, Arizona
6. The Eye Site, Richard Stroobant, CJAY-FM, Calgary, Alberta, Canada
7. Club Yucatan, Ric Gonzalez, KISS-FM, San Antonio, Texas
8. Saluki Book Stores, Timothy Miles, Zimmer Radio, Carterville, Illinois
9. Rik’s Music, Matt Anthony, WXVO, Knoxville, Tennessee
10. Lost In Space, Tom Wilson, WODJ-FM, Grand Rapids, Michigan
11. American Liberty Mortgage, Craig Buffington, WQIK/WJGR, Jacksonville, Florida
12. New Castle KFC/Torture Test, Wade Barger, WMDH-AM/FM, New Castle, Indiana
Side B
1. Confession, Don Elliot, KFI, Los Angeles, California
2. Music Demonstrator, Lynn “Tiga” Wilson, 92 More FM, Christchurch, New Zealand
3. Archers (alcoholic beverage), Shane Smyth, Mid & Northwest Radio, Sligo, Ireland
4. Intuition Winner, Richard Stroobant, CJAY-FM, Calgary, Alberta, Canada
5. Buddy’s Buddy, Graeme Morgan, CKRD-FM, Red Deer, Alberta, Canada
6. New Year’s Eve, Richard Stroobant, CJAY-FM, Calgary, Alberta, Canada
7. Dead Rockers Weekend, Jim Hausfeld, Jacor Dayton, Dayton, Ohio
8. Music for All People, Frank Bucci, WRSN/WDCG, Raleigh, North Carolina
9. KMOX/There’s No Telling..., Lonnie Perkins, Perkins & Co., Louisville, Kentucky
10. Operation Titanic Dive, Kenny Hobbs, KKRZ/KEWS/KEX, Portland, Oregon
11. VW Beetle, John Nixon, KLSY/KIXI, Bellevue, Washington
12. Saturday Night Fever, Terry Purcell, C100/CJCH, Halifax, Nova Scotia, Canada
13. Rock 94 Web Site, Daryl Bolton, CJSD-FM, Thunder Bay, Ontario, Canada
14. Sweeper Montage, Mark Fraser, C100/CJCH, Halifax, Nova Scotia, Canada
15. Sweeper Montage/multi-station, Dave Hanson, Radioactive, Dallas, Texas
16. Sweeper Montage, Ed Bishop, WBBO, Manahawkin, New Jersey
17. WIVK Sweeper Montage, Eric Bohlen, WIVK/WNOX, Knoxville, Tennessee