(with all due respects to Red Sox Fans) This promo I put together a while back shows when you don't always go "imaging friendly" perpetrating a promo, it can be just as risque and "in your face" as any other sports promo--as long as you can craft the bit accordingly. Even when you have to change the order of things for maximum impact.

So your sports talk dude's perpetrated a bit. But do they know how to CRAFT a bit. The pay off of the punch line is crucial-just like waiting on the punch line to a joke. If it disappoints, you might not want to listen to that jokester again. N/A for most "imaging friendly" promos because there's no time for set up. And without it, the punchline means nothing. But if you craft that bit as your promo, listeners are more likely to appreciate being drawn in when the punch line's finally delivered.

Self deprecating bits are normally worth a chuckle. Especially when they're done on the fly. Gives relatability to the on air talent. But in many instances it takes time to develop. Bad if you want a quick hitting "imaging friendly" promo. But to let the bit unfold and expose all the host's foibles, the end product can be well worth the effort.

Strippers. Now THERE'S a subject that'll grab the attention of most testosterone driven members of your talk show audience. And use it as part of a sports take? All the better. "Imaging friendly" promo fodder? Probably. But when you give listeners a slice of the show rather than a circumcised fragment or two, it encapsulates what listeners might hear when they tune in to listen long form. Even short attention span junkies just might lend an ear to this type of presentation

The content's dated but the dynamic still works. Although it's not a "hot take" it spotlights the talent of a sports talk dude who can take a non related sports story and MAKE IT into a sports story. Sorry, no hot take snippets to put into an imaging friendly production piece. But it does give the fringe sports fan (there's that word again) reason to stick with the show--along with the sports fans that get it on that level

How 'bout a sports talk radio take that talks smack on--SPORTS TALK RADIO. I doubt if this would be utilized as "imagingly correct" subject matter. But, when you present it in it's entirety, the content's just as irreverent and edgy as any of the wizz-bang presentations your competitors are doing

The unpredictability of most personalities are a great help to keep me listening. When ya don't know what to expect, the tendency to hang around for the next gem lends itself to longer times tuned in. So when the sports talk dude goes off the rails on a non sports topic, ya scrap it for more imaging friendly promo content, right? Maybe that's what works for you. But my best successes were with WHOLE bits like this-totally out of left field (if they have 'em across the pond)

A product promo for Triple M Classic Rock Digital outlining a bit of what we like to play. Here's a tip, it rhymes with "classic rock."

A new promo added to rotation for Southern Cross Austereo's digital station, "Triple M Greatest Hits Digital." Written by Adam Williscroft. Voiced by Jamie Greene. Produced by Chris Neave

A new workday promo for Southern Cross Austereo's Digital Station "Triple M Greatest Hits Digital". Written by Adam Williscroft. Voiced by Jamie Greene. Produced by Chris Neave.

A New workday promo for Southern Cross Austereo's digital station, "Triple M Greatest Hits". Written by Adam Williscroft. Voiced by Jamie Greene. Produced by Chris Neave.