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When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put...
When the client has an idea in mind, sometimes it can really come together. This was a client written rap that I put together and voiced. Lots of fun and the client was amazed that we could pull it off.
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Sports, Rock, Uh what else is there
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  • Misc
  • The 28th RAP Awards
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From Shawn: We have a lunch promotion where winners win a free lunch with Craig Laue, mornings and PD. We've gotten...
From Shawn: We have a lunch promotion where winners win a free lunch with Craig Laue, mornings and PD. We've gotten pretty creative with our promos of this, and have had listeners as where they could hear them again. We had to create a soundcloud account to upload them for listeners enjoyment.
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Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or...
Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
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Audio referenced in Dave Foxx's September 2019 Production 512 article.
Mikel Vilchez Highlights January 2019
Mikel Vilchez Highlights July - September 2019
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A total of 711 tracks specifically designed to reinvigorate your Morning Show's imaging! You can never have...
A total of 711 tracks specifically designed to reinvigorate your Morning Show's imaging! You can never have enough material for your Mornings, and “MORNING FREQZ” is essential for updating your most important branding needs. Your Morning Show’s imaging is the equivalent of the Ole’ adage, “Breakfast is the most important meal of the day”. Mornings set the pace for the rest of your listeners' day. Guarantee that they wake up on the right side of bed! * Plug & Play Morning /Breakfast Themed Shells * Morning Infused FX * A Multitude Of Mix & Match Audio Building Blocks * Beds * Drops * Listener Drops * Contest/Game & Social/Tech FX * Loads Of Mix-Out Tracks Morning Freqz Vol. 1 & 2 Includes: 237 Imaging FX + 54 Beds plus mix-outs (195 Tracks) + 136 Morning, Breakfast & Start Off Related Drops + 68 Listener Drops + 75 More Assorted Elements (Shells/Mixouts) Joe & Bryan have created this imaging library with their fellow overburdened production friends in mind. Given the stressful deadlines, producing multiple stations and late nights, these tools should increase your productivity, keep your workflow moving quickly & give you a chance to come up for air ………you might even get a night or weekend off! Now Available @ http://www.radioexpress.com/production/morning-freqz/
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Promo Dave Foxx writes about in his May 2019 Production 512 article.
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Promo referenced in Dave Foxx's July 2019 "Production 512" article.
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Promo referenced in Dave Foxx's July 2018 Production 512 article.
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I know Memorial Day's just past. But special sales can still be a little irreverent when you've got a client voiced...
I know Memorial Day's just past. But special sales can still be a little irreverent when you've got a client voiced ad campaign featuring the same basic elements--the client, the same dopey pain-in-the-behind announcer--then sprinkle in lots of people's favorite Memorial Day activity--a cook out.
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There's a lot that can be mashed into :15 seconds, it just takes some good writing and a creative idea.
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As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads,...
As we continue the continuing saga of making a client sound relatable as they contribute a voice to their radio ads, I find that the announcer getting the client's name wrong can be a hook that's got some legs to it and can be applied to numerous situations--even those that, if for just a fleeting moment, get the client's name right...
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What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the...
What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the 27th RAP Awards. (Also a great idea for stations trying to increase local ad business.)
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Cool spot for a restaurant in Northern BC with some musical flair
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