You will no doubt notice something a little different about this list: it has almost nothing to do with gear. This list is more about your mind and attitude, math and language skills, plus your life skills as a non-radio human being.

It’s incredibly important in this day and age to waste as little of peoples’ time as possible. If you are gonna waste peoples’ time, you better be entertaining them or giving them useful information in the process. There is great power in editing if used properly.

The main trouble with the spec spot is that it is usually created from minimal copy points based on minimal knowledge of the client’s business and with minimal direction of what the client hopes to accomplish with their radio advertising.

Creative "image" promos are an important part of your on-air sound. They establish a personality for your station. You should have creative promos running all the time.

Let’s talk about the money side of voice over, shall we? (This might be a little sensitive for some people so fasten your seatbelt.)