I have a real problem with Tim Kelly’s (Sept. ’98) suggestion of ripping off HSN or other TV audio. Reason #1 - It’s stealing. Reason #2 - It tells me that the person stealing the performance is burnt out and can’t come up with his/her own stuff. This is an action taken from a position of weakness.
In response to the inevitable “EVERYBODY DOES IT,” no they don’t. In response to the inevitable, “QVC gets a kick out of hearing their material on our air.” If someone started ripping off your creative ideas for use somewhere else on the planet, you’d be pissed.