We begin Side A with an outstanding collection of work from Sterling Tarrant, this month's interview! Cuts 2 and 3 from Holly Buchanan are samples of promos done using the technique described in this month's Tips & Techniques section on page 18 -- read then listen! Cut 9 from Paul Kinsman/OZ-FM is for NTV (television), the parent company of OZ-FM. NTV and OZ-FM are preparing to deliver radio and television to cable companies via satellite, and this is a promo for the "launch" of the project.
Side B offers some first rate creative commercial production. Paul Bahr/WDEK, DeKalb writes: I had to write an ad about storm doors. To say the least, I had a case of writer's block. Instead of using SFX like Marshall Such suggests [Tips & Techniques, Aug. '94 RAP], I open my dictionary to a page at random. I pick a word from that page and write an ad around it. The word I came across for this ad was "igloo." Check out the results on cut 6. Great idea to cure writer's block! We wrap up Side B with a spoof spot from Joe Roach/WRMN/WJKL/WBIG, and a couple of spoofs from Dennis Steele's archives!
Side A
Cut 1 - Demo from Sterling Tarrant/KBIQ-FM/The Word In Music, Colorado Springs, CO
Cut 2 - "Maxwell's #1" - Holly Buchanan/WMXB-FM, Richmond, VA
Cut 3 - "Maxwell's #2" - Holly Buchanan/WMXB-FM, Richmond, VA
Cut 4 - "Summertime" - T.Dylan(vp), S.Brancik(v), D.Shannon(w)/WODJ-FM, Grand Rapids, MI
Cut 5 - "Father Mows Best" - Bo Janssen(wpv)/KSSZ-FM, Moorhead, MN
Cut 6 - "Bovine Bingo" - E.Galloway(v), S.Scarborough(w), K.Czarnecki(p)/WKQQ-FM, Lexington, KY
Cut 7 - "1st Day of Summer" - Greg Williams(p)/WMC-FM, Memphis, TN
Cut 8 - "Motown Meets Graceland" - Bob Lawson(wp), Jim Merkel(v)/WJMK-FM, Chicago, IL
Cut 9 - "Fall Launch Image Promo" - P.Kinsman(wpm), Menchington/Pynn/Pardy(m)/OZ-FM, St. John's, Newfoundland
Cut 10 - "Lost in the '70s Sweepers" - Grant Goldman(v), Gregg Sinclair(p)/GOLD 104, Carlton, Victoria, Australia
Side B
Cut 1 - "Tent City" - Kurt Schenk(wpv), Mike Pallini(vm)/WMAX-FM, Rochester, NY
Cut 2 - "Code Com Pagers" - Tom Woerner(vp), Eileen Kimble(wv)/WFOX-FM, Atlanta, GA
Cut 3 - "Mary Lou's Furniture" - Bryon Maddox/WMDH-FM, New Castle, IN
Cut 4 - "Pen & Paper Store" - Ric Gonzalez(pv), Mike Roberts(v)/KISS-FM, San Antonio, TX
Cut 5 - "DeVries Studio" - Mark Erickson(wvp)/WMRR/WSNX, Muskegon, MI
Cut 6 - "Hallgren Lumber" - Paul Bahr(wpv)/WDEK-FM, DeKalb, IL
Cut 7 - "My Father's House Party" - S.Wienbrock(wp), M.Grey(v)/WMHK-FM, Columbia, SC
Cut 8 - "Athletics Plus" - Mike Cook(w), Russ Holen(v)/KAMI-FM, Cozad, NE
Cut 9 - "Trilogy" - B.Cooney(pv), M.Todd(v), S.Romak(w)/WMMS-FM, Cleveland, OH
Cut 10 - "Moorhead Radiator" - Jeff Left(wpv)/KFGO-FM, Fargo, ND
Cut 11 - "Springfield Archery Center" - Kelly Wilson/WYMG-FM, Springfield, IL
Cut 12 - "VideoLand" - Donnie Marion/KRBE-FM, Houston, TX
Cut 13 - "Sunday River" - Jeff Berlin(pv), Skip King(w)/WXKS-FM, Boston, MA
Cut 14 - "Smoldgers Coffee" spoof - Joe Roach/WRMN/WJKL/WBIG, Chicago, IL
Cut 15 - "Designer Dylan" spoof - Dennis Steele/Steele Creative Services, Philadelphia, PA
Cut 16 - "Stay Free Pantry Liners" spoof - Dennis Steele/Steele Creative Services, Philadelphia, PA