We open up side A with excerpts from FM100's Fantasy Concert in McCarthy Park as discussed on this month's Promo Page. Cuts 2 and 3 are samples of creative image promos Larry Williams writes about in this month's feature article, "Let's Get Creative." Cut 4 (like cut 2) is a promo that takes advantage of the "Why Ask Why" television campaign for Bud Dry. Baseball fans will get a kick out of cut 5. Cut 6 keeps our image of the Power Pig intact, and the rest of side A is filled with a nice variety of great promo production.
Side B opens up with the audio portion of the SPX-1000 patch on the Tips & Techniques page, and we fill out the rest of side B with fourteen well written and produced spots. There's plenty on this month's Cassette to spark a few ideas and get the creative juices flowin'!
Cut 1 - "McCarthy Park" Fantasy Concert from Craig Cornett/FM100, Memphis, TN
Cut 2 - "Why 98 - Image Promo" from Larry Williams/KYKY-FM, St. Louis, MO
Cut 3 - "Skool Dayz - At Work Promo" from Larry Williams/KYKY-FM, St. Louis, MO
Cut 4 - "Pool Party" from David Cummings/KSAQ-FM, San Antonio, TX
Cut 5 - "50 Cent Beer Nite" from Ray Sherman, Mike Doran & Len O'Kelly/97X, Davenport, IA
Cut 6 - "Drive Through Divorce" from Brian James/Power 93, Tampa, FL
Cut 7 - "Classic Cash Giveaway" from Carl Palmer/KZOK-FM, Seattle, WA
Cut 8 - "93 Days of Summer" from Ron Caravan/CJYQ-AM, St. John's, Newfoundland
Cut 9 - "Triple Play Getaways" from Gregg Sinclair, Peter Harry & Andrew Sidwell/KZFM, Carlton, Victoria, Aust.
Cut 10 - "Office Block Party" from Craig Jackman & Renaud Timson/CHEZ-FM, Ottawa, Ontario, Can.
Cut 11 - "Pure Hank" from John Anthony/WAVW-FM, Vero Beach, FL (2-track)
Cut 12 - "1991 Boston Marathon" from Dan Masucci/WBZ-FM, Boston, MA
Cut 13 - "Super Summer Concert Series" from Bob Lawson/WVIC-AM/FM, Lansing, MI
Cut 1 - "Shortwave Simulation" demo from Al Peterson/WLAD-AM, Danbury, CT
Cut 2 - "7-11" from Jay Harris & Eric Siewert, WQTL-FM, Ottawa, OH
Cut 3 - "Smithville Bed & Breakfast" from Dan Popp/Colors Audio/Akron, OH
Cut 4 - "Marty's Bike Shop" from Chuck Collins/WKDD-FM, Akron, OH
Cut 5 - "The Bubble Room" from Gary Van Allen/WMMO-FM, Orlando, FL
Cut 6 - "Michael J's" from Rob Thomas/Kiss FM, Toledo, OH
Cut 7 - "Doors And More" from Mike O'Brien & Stephen Hicks/KLSI-FM, Kansas City, MO
Cut 8 - "Outlaw Josey Wales" TV spot from Don Lawler/Airborne Radio, Memphis, TN
Cut 9 - "The General Store" from Pete Jensen/KZZU-FM, Spokane, WA
Cut 10 - "Phyllis at the Madison" from Joel Moss/WEBN-FM, CIncinnati, OH
Cut 11 - "Hammel Jewelers" from Mike Johnson/KADR/KCTN, Elkader, IA
Cut 12 - "Beaver's Family Pharmacy" from Greg Scott Fisher/WQKC/WZZB, Seymour, IN
Cut 13 - "Neptunes Tropical Fish" from John Toney & Steve Cassidy/KXKL-FM, Denver, CO
Cut 14 - "Partner's Pizza" from Matt Weingarden/CKWW/CIMX, Windsor, Ontario, Can.
Cut 15 - "222-2000" from Keith Eubanks/Power 99, Atlanta, GA