We kick off this month's Cassette on side A with work from Ed Brown, Creative Director/Production Manager at KSHE-95 in St. Louis and subject of this month's interview. Also on the PROMO side, 2 superb promos for Magic 102.1's "Zeptember" promotion from Tom Versen and Kevin Casey in San Diego. David Jay has the production helm at Q-102 in Philadelphia and makes a great contribution to this month's Cassette with a couple of "Attitude" promos on side A and a presentation produced for NAB's Radio '89 held last month in New Orleans. The presentation closes out side B. Joel Moss strikes again with WEBN's version of an RAB promo on side A. On the COMMERCIAL side, note that cut 1 is a jingle written, produced, and sung by Dan Popp and a couple of the guys at WHLO in Akron. Well done!


1) Composite from Ed Brown, KSHE-95, St. Louis
2-3) "Zeptember #1 & #2" from Tom Versen & Kevin Casey/Magic 102.1, San Diego, CA
4) "Ohmuhgod Girl" from Glenn Miller/WKDF, Nashville, TN
5) "I dumped 'em T-Shirts" from David Jay/Q-102, Philadelphia, PA
6) "Those Other Guys" from David Jay/Q-102, Philadelphia, PA
7) "Without Radio" from Joel Moss/WEBN, Cincinnati, OH
8) "Ordinary Man" from Brent Farris & Dayle Honda-Stice/FM-100, Santa Rosa, CA
9) Contest promo from Mark McKay of O'Brian/McKay Media produced for WKSI-FM
10) "George Michael in Madrid" from Rick Allen/HOT-97, New York, NY
11) "Xmas Contest For Kids" from Michael R. Terry/WSOC-FM, Charlotte, NC


2) "Incognito" from Dave Simmons/KMGC-FM, Dallas, TX
3) "Cypress Run Apts." from Joel Cash/Y-96, New Orleans
4) "Plaza Chevy" from Mark Mitchell/WAFX-FM, Norfolk, VA
5) "Gourmet Goose" from Sandra Hudson & Chris Randolph/WDJX, Louisville, KY
6) "Kenmore Cleaners" from Bruce Shelton & Liz Hastings/WFLS-FM, Fredericksburg, VA
7) "Splash Club" from Larry Whitt/Power 104, Houston, TX
8) "Selection Video" from Jim Wright & Joel Bolton/WIZN-FM, Burlington, VT
9) "Latavis Car Wash" from Thomas Pluister/106-KHQ, Charlevoix, MI
10) "A Taste of Mexico" from Ken Dixon/BJ-105, Orlando, FL
11) "Ethyl Merman" spoof from Tom Versen & Kevin Casey/Magic 102.1, San Diego, CA
12) "Mesquite Molly's" from Pete Jensen/KZZU-FM, Spokane, WA
13) "Radio '89" presentation from David Jay/Q-102, Philadelphia, PA

Thanks again to all who submitted tapes. We're not going to use this space to tell you again that The Cassette doesn't exist unless you submit your tape. We will say that if we get enough tapes this month, we'll be sending you a November Cassette. If we don't... well, you know. Those of you who haven't sent a tape yet, give some of our regular supporters a break! Let's hear some of your work. Fill out a production order for Radio And Production: "Due October 25th - Dub one promo and one commercial on reel and send it to R.A.P." One last item: Our apologies to Gail Shetler at Zip-104. We've decided to move your station back to the other side of the Mississippi and change your call letters back from KZZP to WZZP (The Cassette - Sept. '89). Have a good month!

On the Soundstage

Sentry Box
Joel Poirier, Kaden Hawkins, Will Halliwell


September 01, 2002 2292
Joel Moss, WEBN-FM, Cincinnati, Ohio By Jerry Vigil Ask anybody who’s anybody, who the top creative producers are in radio today, and you’ll hear the name Joel Moss. Ask anybody who’s anybody, what the longest running heritage...