Banyan Software, Inc., a company focused on acquiring and growing great enterprise software businesses for life, is excited to announce the acquisition of PromoSuite, to be merged with vCreative, Inc.
Headquartered in White Plains, New York, PromoSuite was founded in 1992 by Rocco Macri and Chris Bungo as the radio industry’s first paperless efficiency tool designed to manage a station’s on-air contests, sales promotions, and events.
By combining their unique strengths, vCreative and PromoSuite form one unified entity positioned to reach new heights in broadcast and media industry innovation. Together, they've aligned as a collaborative solution that reflects their shared mission of empowering their clients to save time and optimize efficiency in the ever-changing multimedia world.
“We are thrilled to welcome PromoSuite to the Banyan family! Rocco and his team have built a suite of products that has earned them a trusted position in the radio marketplace. The collective expertise, talent, and resources will empower vCreative to push boundaries and set new standards. Our focus remains unwavering on enhancing the customer experience, driving operational excellence, and fostering a culture of collaboration and ingenuity.” says vCreative’s CEO Mary DelGrande, who will immediately assume leadership of the combined entity.
“Cofounder Chris Bungo and I have always been, and will continue to be, focused on what’s best for our clients, our partners, and our employees,” said Rocco Macri, PromoSuite’s CEO. “To us, this is not just a transaction, as we are handing over a legacy, a culmination of 30 years of hard work and dedication from our team. That’s why we were so excited once we got to know the folks at Banyan Software and realized that they are the perfect fit to usher PromoSuite into its next phase of growth and innovation.”
About PromoSuite. PromoSuite, a pioneer in radio industry solutions since 1992, supports over 2,500 North American radio stations. Tailored to improve collaboration and efficiency for promotions, programming, sales, and creative teams, the PromoSuite platform has evolved into a comprehensive, integrated solution that includes advanced features like workflow automation, content-rich email delivery, and digital asset management. Learn more about how PromoSuite elevates radio team productivity at www.promosuite.com.
About vCreative. Founded in 2003, vCreative provides workflow management software solutions to radio, TV, network, and digital media companies. Their cloud-based technologies enable customers to thrive by eliminating errors, standardizing complex processes, and streamlining collaboration across all departments - expanding creative and promotional revenue by giving valuable time back to its users. Trusted by thousands, vCreative clients include: Audacy, TelevisaUnivision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at www.vcreativeinc.com.
About Banyan Software, Inc. Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. With a permanent capital base set up to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies. Founded in 2016, Banyan is backed by a world-class group of CEOs and investors with deep technology experience and currently operates across a growing number of verticals. For more information, please visit: www.banyansoftware.com.
